November 1st, 2010

Photo Plus Coverage: How to Transition from Assistant to Photographer

During a Saturday afternoon seminar at Photo Plus Expo this past weekend four photographers—Brian Bloom, Jacqueline Di Milia, Nick Ferrari and Doron Gild—discussed what they learned while making the leap from assistant to photographer. PDN’s photo editor, Amber Terranova, moderated the panel.

Tips shared with the audience by the photographers included advice on how to make contact with art buyers and set up your business.

Brian Bloom said that while he was on-set working with the photographers he assisted he would make sure to introduce himself to art directors and art buyers, who he then added to a contacts database. Bloom said, however, that he was careful not to interfere with the relationship the photographer he was assisting had with the client. Some photographers can be territorial, Bloom advised, while others are generous with introducing assistants to their clients—it’s up to the assistant to assess the situation and decide whether talking with a client is acceptable.