As part of the celebration of their 125th year, National Geographic recently launched a Tumblr blog that unearths “lost” photographs from the Yellow Monster’s image archive, which is said to include more the 10.5 million images.
Called “Found,” the vintage-photography blog was quietly introduced a couple of weeks ago, and has built an audience rather quickly. As of last week, Found had more than 13,000 followers, according to National Geographic Digital Creative Director Jody Sugrue. Several of the images have been “liked” or shared hundreds—even thousands—of times.
“The response has been incredible,” Sugrue told PDN. “It’s been overwhelming, and I think its encouraging us to tell more stories like this, in this way.” Through Tumblr, “we have access to a community that National Geographic doesn’t normally tap into, which we’re excited about,” Sugrue says. (more…)