A perennial complaint of photographers working in small and medium-sized markets is that big ad clients in their local markets ignore them in favor of photographers in New York and Los Angeles. Photographers from around the country reminded us of the indignity when we were interviewing them for “5 Great Markets to Live and Work In,” a series of articles now running on PDNOnline.
“We get passed over for talent on the east and west coasts,” said photographer David Turner of Minneapolis, one of the five cities we feature. (Minneapolis has 68 ad agencies, plus another 75 graphic design firms and in-house agencies).
Jacob Pritchard told us the big disadvantage of being a photographer in Denver is “be[ing] overlooked for the bigger budget ad campaigns…in favor of NYC and LA-based photographers.”
Therese Gietler, partner and producer at the Andy Batt Studio in Portland, Oregon, says the studio has never been asked to bid for a job at Wieden + Kennedy (a national agency based in Portland) even though she knows creative directors there. But Gietler is philosophical about it.
“It’s easy to be bitter about it, but [clients] have a lot on the line, with giant budgets. They’re going to choose the person who they can trust to deliver. It’s a sad fact they make presumptions that the local guy can’t deliver.”
In other words, it’s nothing personal, and it’s a prejudice that is unlikely to disappear. But Gietler and others listed numerous advantages of their markets to compensate for the inattention of those national clients. Details can be found in our stories about those markets, which are now posted online.
Smaller Markets Photographers Are Big On: Portland, Oregon
Smaller Markets Photographers Are Big On: Charlotte, North Carolina
Smaller Markets Photographers Are Big On: Denver & Boulder, Colorado
Smaller Markets Photographers Are Big On: Atlanta & Athens, Georgia
Smaller Markets Photographers Are Big On: Minneapolis & St. Paul