Celebrities can be skittish and uncooperative in front of a camera, so photographer Bil Zelman sometimes uses psychology to elicit a particular reaction for a compelling portrait. In this video, he describes how he calmed author Isabel Allende, who was self-conscious in front of the camera, and how he got himself out of trouble on a shoot with film director Werner Herzog. “He was just staring at me,” Zelman says. “It was a blank stare. I was getting nothing.”
In addition to shooting portraits, Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. In previous videos, he shared tips and tricks he uses to coax natural performances from the non-professional talent he uses on most of his shoots.
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