August 27th, 2015

Instagram Reorients, Adds Support for Portrait and Landscape Photo Sharing

1 - Format Icon_Square DefaultInstagram is no longer hip to being just square. The latest version of the app (7.5), which went live today in iTunes and Google Play, supports sharing photos and videos in both portrait and landscape orientations.

Writing that the “square format has been and always will be part of who we are,” Instagram also acknowledged that nearly one in five photos or videos posted to the network weren’t square.

Now photographers will have the option to tap a format icon and switch the orientation of the photo to their preferred format. In a user’s profile grid, portrait/landscape images are displayed as a center-cropped square. Photos taken using the Instagram app will still only be square.

Instagram is also updating its video features. Rather than have separate filters for stills and videos, the updated app will have a single set of filters than work on both. Users will now also be able to adjust the intensity of filters on video.

June 20th, 2013

Instagram Demonstrates Powerful Video Stabilization – on a Smartphone

shaky-videoProfessional photographers don’t often turn to a smartphone to shoot video. But in the new video offering announced by Instagram today is technology that could eventually be a great addition to the toolkit.

A new video option for the photo sharing site can literally take jumpy, hand-held video and turn it into something watchable. Technology like that could someday be used to help rescue video footage that might otherwise be given up for loss because of a shaky hand.

Here’s a clip of the announcement about the new technology, taken from today’s live stream of the Instagram press event.

To watch the replay of the live streaming of the whole Facebook/Instagram event, beginning to end, go this Live Stream page.

–Erik Sherman