September 28th, 2012

On Sustainable Business Models, and Comparing Apples to Oranges

The American Society of Media Photographers’ program, “Sustainable Business Models: Issues & Trends Facing Visual Artists,” held September 27 in New York City, can be viewed online via ASMP’s video library. Speakers and panelists provided useful context and insights into the current marketplace for photography, as well as thoughts on how professional freelancers might adapt their marketing and licensing in today’s economy. A warning, however: Along with provocative insights, the afternoon panel also included the predictable, banal observation that photojournalists have no role to play now that “everyone has a cellphone,” and statistics on how many images are uploaded to Facebook or Instagram each day or each hour or each minute. If you’re like me, you find these comments irritating. Because the first comment is untrue, and the second is irrelevant to any discussion of the professional photography business.

Yes, news editors trolled Instagram to get images of the aftermath of the Empire State Building shooting, but those image sales had no impact on the market for photos by professional news photographers: If amateur cellphone users hadn’t been on the scene, we simply wouldn’t have had any images of the carnage. Yes, a zillion snapshots of cats, babies and plates of food are shared on social media every day. What bearing does that have on what a professional photographer offers to clients or their audience? (more…)