The directors of photography at Women’s Health, Bloomberg BusinessWeek, Garden & Gun, People and GQ shared stories behind shoots and offered insights into how they work with the photographers they hire in a panel discussion hosted by veteran editorial photographer Art Streiber at PhotoPlus Expo this past week. In “The State of Editorial Photography,” panelists spoke about budgets, cover shoots, how video is factoring into their work and how photographers should market to them.
People’s Catriona Ni Aolain noted that TIME, Inc. is positioning itself as a video-first company and said that the People staff discuss whether or not to create video for each story the magazine does, but she also said much of the video produced during shoots with celebrities is created not by photographers but by a separate video team. GQ’s Krista Prestek said the same was true at her magazine, and Streiber noted that he’s being asked for video on only 25 percent of his editorial assignments. When magazines first introduced iPad apps, he was asked to shoot video more frequently, he said.
On shooting covers
Women’s Health’s Sarah Rozen said that her photographers usually get eight hours with their cover models and need to shoot four to five setups. GQ’s Prestek said she saw a trend of getting less and less time with celebrities because “magazines are less essential to celebrities” for getting exposure. Often celebrities will book a string of media appointments in a single day, which leaves editors “jockeying for priority so you don’t get them at the end of the day.” GQ will spend anywhere from $30,000–$100,000 on cover shoots, Prestek said. (more…)