June 14th, 2012

Photog Celebrates 30th B-day by Raising $30K for Charity

An image of a young boy at GLIDE San Fransisco by Lisa Wiseman.

Lisa Wiseman created a series of portraits of GLIDE clients, staffmembers, founders and executives as part of her The 30Love project.

San Francisco-based photographer Lisa Wiseman has created an online photography project that she’s using to help raise $30,000 in 30 days for GLIDE, a San Francisco social services organization that provides food, healthcare and training to needy people.

To raise the funds Wiseman, who has volunteered with GLIDE for several years, and a group of 12 cohorts created “The 30Love,” a Web site/art project where they are collecting donors’ photographs and statements about “what love means to them.”

Says Wiseman of the site: “We honed the concept over time and built a unique interactive photography constellation as the vehicle by which users engage with The 30Love participants. When the constellation is zoomed out, the constellations’ dots ‘run away’ from your mouse cursor. As you zoom in, the dots have less resistance and become images, each of which represents an individual 30Love participant. Once zoomed in far enough, you can click on any photo and you’ll be able to view that user’s photo, name, location and quote about what love means to them. In this way, The 30Love is a global time-capsule of what love means.”

In creating the project, Wiseman was inspired by a close friend who frequently uses holidays and other occasions “to do large-scale, fun, charitable projects,” and by writer Colleen Wainwright, who last year raised $50,000 for a charity in 50 days to mark her 50th birthday.

“Beyond fundraising, this project allows me to explore my interlinking passions for photography and technology,” Wiseman says. “Knowing that people all over the world will spend a moment thinking about what love means to them is my core personal motivation. I hope the project engages on a global level so that viewers can visit the website to explore the various dimensions of what love can mean around the world.”

For more information, and to contribute to the project, visit The 30Love.