Photographers who have had books published by Gerhard Steidl tell PDN that the process is an unforgettable creative journey with a master printer who spares almost no expense to realize their visions. “Being there in Steidlville is almost a religious experience,” says photographer Christopher Morris, who had a second book published by Steidl last year. “You don’t want it to end.” No wonder Steidl gets 1,200 unsolicited book proposals every year. Gerhard Steidl reviews every one of them, and publishes only the rare few that challenge him politically or intellectually, or that surprise him in some way, as he explains in a profile that is now available at PDNOnline. For those interested in submitting book proposals, one option is to send e-mail directly to email@example.com with the word “Submission” in the subject line. Steidl says it doesn’t matter whether he receives submissions in analog or digital format, but Morris advises, “Definitely do not send anything in digital format. He’s a man who likes to touch things, and look at paper. Scotch tape and photographs on paper is what you need to send him.” For hard copy submissions, the address is: Gerhard Steidl – Druckerei & Verlag GmbH & Co. OHG, Düstere Straße 4 – D-37073 Göttingen, Germany.
When bibliophiles celebrate print they often talk about the weight or feel of paper, about color, binding, typeface, design… but scent?
Leave it to print purists and publishers Gerhard Steidl and Karl Lagerfeld to pay attention to the often-overlooked, olfactory component of the print experience. It was Lagerfeld who first pointed out the scent of print to Steidl, which led to a collaboration between Steidl, Wallpaper* magazine and master perfumer Geza Schoen to create Paper Passion perfume—”For Booklovers.”
The scent debuted this week at at the Wallpaper* Handmade exhibition in Milan, which runs through April 22 at the headquarters of men’s clothing designer Brioni, and it will be available to the public on May 30.
The perfume comes hidden inside the pages of a Steidl-published book, designed by Lagerfeld, which includes various odes to the printed page and its characteristic scent.
As Lagerfeld has said, “The smell of a freshly printed book is the best smell in the world.” Backlit touch-screens may be the future, but the future doesn’t smell nearly as nice.