January 22nd, 2016

Fujifilm Will Raise Film Prices, Again

Fuji-film-price-increase-USA

Despite the popularity of its instant film products, Fujifilm will be raising prices on its films around the world, the company announced today in a statement.

Fuji didn’t disclose precisely what films would take the hit and by how much other than to note that the increases would effect color negative film, color reversal film, black and white film and quick snap. The price increases would be effectively immediately but would be phased in differently depending on geographic market.

The culprit, as usual, is falling demand.

“The demand for film products is continuously decreasing and the cost of production, such as raw materials stays at a high level and cost increase associated with lower volumes becomes much serious,” Fujifilm said. “Under such circumstances, despite our effort to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases. Fujifilm remains committed to photographic products despite its price change.”

We’ve reached out to Fuji U.S.A. for more details and will update this post when we get them.

Read More:

Meet the FilmToaster, Like No Film Scanner You’ve Seen

Surprise: People Really Want Instant Film Cameras

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January 14th, 2016

X Marks the Spot: Fujifilm Preps Several New X-Series Cams for Feb Launch

09_X-Pro2_BK_FrontLeft_35mmF1.4

February will be a good month for Fujifilm fans as the company plans to ship several new cameras, including a new flagship in its X-series and a new telephoto zoom lens.

X-Pro2

The rangefinder-style X-Pro2 (pictured above) sports a hybrid viewfinder that can switch between an optical and electronic view, a 24.3-megapixel APS-C-sized X-Trans CMOS III image sensor and new processor that’s four times faster than conventional imaging processing engines. The hybrid viewfinder is similar to the one that debuted in the X100, only it’s more functional. It has a Multi-Magnification function that automatically switches viewfinder magnification according to the lens in use and an Electronic Rangefinder that simultaneously displays the electronic viewfinder on top of the optical viewfinder. It has a resolution of 2.36-million dots with a refresh rate of 85 frames per second.

Thanks to its speedy new processor, the X-Pro2 starts up in 0.4 seconds, has a shooting interval of 0.25 seconds, a shutter time lag of 0.05 seconds, and autofocus speeds as fast as 0.06 seconds.

The  X-Pro2 uses a new autofocus (AF) system with 273 AF points, 77 of which are phase detection covering roughly 40 percent of the imaging area. The end result is an AF speed that’s two times faster than the prior model, Fujifilm says. Continuous shooting clocks in at 8 fps.

Additional features include:

  • ISO 12,800 extendable to 100 and 51,200
  • Full HD video recording at up to 60p
  • A Bright Frame Simulation function in the optical viewfinder mode so the angle of view of each focal length can be confirmed without having to replace the lens
  • Dual SD card slots with the first slot compatible with the UHS-II speed specification
  • Weather resistant build with 61 points of weather sealing
  • Six programmable function buttons
  • New focus lever to select focus points
  • New graphical user interface which Fujifilm says will have up to 32 user-selectable shortcuts
  • Mechanical shutter speeds of up to 1/8,000 sec.
  • New Grain Effect mode
  • New monochrome ACROS film simulation that delivers, in Fuji’s words, smooth tones, deep blacks and rich textures
  • Wi-Fi

You’ll pay $1,700 for the X-Pro2 (body) and it’s expected to ship in February.

X-E2S_silver_front

The XPro2 wasn’t the only item on Fuji’s agenda. The company also announced the X-E2S, another mirrorless rangefinder-style camera that won’t command as much of a premium.

The X-E2S uses a 16-megapixel APS-C-sized X-Trans II CMOS sensor and features real-time viewfinder with a magnification of 0.62X and an electronic viewfinder with, Fuji says, the world’s short display lag time of 0.005 seconds.

The camera boasts a scratch-resistant 3-inch display, Full HD video recording up to 60p and an electronic shutter for shooting at up to 1/32,000. It features a new  AF system with a 49-point Single Point mode and  Zone and Wide/Tracking modes with a 77-point area to better freeze moving subjects. (Owners of the original X-E2S won’t be left out in the cold, a firmware update available here will deliver a similar AF system plus a new menu and several other improvements.)

Additional features include:

  • Wi-Fi
  • A maximum ISO of 51,200
  • Seven customizable function buttons
  • Fast AF of up to 0.06 seconds
  • Start-up time of 0.5 seconds
  • Shutter time lag of 0.05 seconds
  • Shooting interval of 0.5 seconds

The X-E2S ships in February with a body-only price of $700.

x70_front side_silver

Finally, Fuji announced a fixed-lens member of the X family in the X70. It sports a fixed 18.5mm f/2.8 lens (28mm equivalent) Fujinon lens and is the first in the X-series to sport a 3-inch touchscreen. The display rotates up to 180 degrees and supports touch focusing. The camera features a 16.3-megapixel APS-C X-Trans CMOS II sensor and will have the same autofocusing features as the X-E2S.

The X70 features:

  • ISO performance up to a maximum 51200
  • Eight function buttons, one of which is customizable
  • Electronic shutter capable of exposures up to 1/32,000 second
  • Digital teleconverter mode for focal ranges of 35mm and 50mm
  • Full HD video at 60p
  • Wi-Fi

The X70 will sell for $700.

The X-series will also have a new telephoto lens in the XF100-400mmF4.5-5.6 R LM OIS WR, delivering a 35mm equivalent focal length of 152-609mm.

Like other models in the family, it’s weather-sealed and uses ED and Super ED lens elements to help reduce chromatic aberration. Its stabilization system is CIPA rated for up to 5 stops of correction and there’s a flourine coating on the front lens element to make the lens easier to clean. The included lens hood has a sliding window for filters.

It will retail for $1,900.

December 29th, 2015

The Bestselling Item in Amazon’s Camera Department During the Holidays Was Film

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That’s right.

Amazon has released its holiday sales recap, filled with fun facts like: “customers purchased enough women’s boots this holiday season that, if stacked on top of each other, they would be high enough to reach the orbit of the International Space Station” and “during Cyber Monday, Amazon.com customers purchased one Adele CD every three seconds.”

Just as dramatic, a pack of film took top honors in the camera department. Fujifilm’s INSTAX Mini Instant Film Twin Pack – White was the top seller, followed by the GoPro Hero4 Silver and a head strap for the GoPro.

It’s a fairly striking dichotomy and further proof, if it was needed, that film is not dead.

Read More:

Meet the FilmToaster, Like No Film Scanner You’ve Seen

Surprise: People Really Want Instant Film Cameras

Inside the Mind of a Film Shooter Today

 

October 21st, 2015

Fujifilm Launches XF35mm Lens and Teleconverter

XF35mmF2_black_flatFujifilm fans will have a new lens to acquire and/or covet come November. The company introduced the FUJINON XF35mmF2 R WR on the eve of PhotoPlus Expo.

The XF35mm has a maximum aperture of f/2 and a 35mm equivalent focal length of 53mm. It’s weather sealed in eight places to resist dust and moisture and can be used in temperatures as cold as 14 degrees F.

The new lens uses an internal focusing system and a stepping motor for quiet, speedy AF. Fujifilm says the lens clocks in with an AF speed as fast as 0.08 seconds. A pair of ED glass elements help reduce lateral and axial chromatic aberration while Nano-GI coatings keep ghosting and flare to a minimum.

Fuji is also introducing a new teleconverter, the XF1.4 TC WR, for use with the FUJINON XF50-140mmF2.8 R LM OIS WR lens. Fuji says the teleconverter will also work with a select number of future lenses in the company’s roadmap, including the yet-to-ship FUJINON XF100-400mm.

As the name suggests, the XF1.4X extends the focal length of the XF50-140mm by a factor of 1.4x, making it a 70-200mm equivalent lens. You’ll lose an f-stop in the process, but the converter is weather and dust resistant so it’s a good match for the similarly durable X-T1 camera.

The teleconverter will ship in December for $450.

Tele Converter 1.4X_flat

August 26th, 2015

(Instant) Film Is Not Dead: Fujifilm Sees Strong Sales of Instax Cameras

Just last month, we noted how Fujifilm was putting a number of films on the chopping block. But according to an investor presentation, the company is still doing a brisk business in instant cameras.

Screen Shot 2015-08-26 at 7.41.02 AM

What accounts for the rise in sales? According to Fuji, it’s thanks to young girls ages 10-20, who grew up in the digital age and see making instant prints as a “fresh experience.”

Whether they will continue to do so in the future remains to be seen, but those still using film appear to be having fun, so it’s bound to endure a bit longer.

(Via Imaging Resource)

January 6th, 2015

Fujifilm Intros XF 16-55mm F2.8 Lens at CES

XF16-55mm&X-T1GS[1]Fujifilm used CES 2015 to debut a new all-weather 16-55mm zoom lens for its X-series cameras.

The XF 16-55mm F/2.8 LM WR (24-84mm, 35mm equivalent) is sealed in 14 places to keep dust and moisture out of its innards. The lens features an internal focusing system and a twin linear motor for high-speed autofocus. According to Fujifilm, the lens can autofocus in as little as .06 seconds.

The optical elements are coated using a new Nano GI (Gradient Index) coating that reduces ghosting and flaring by altering the refractive index between the glass and air. The XF 16-55mm employs 17 elements in 12 groups including three aspherical elements and three ED elements.

The lens will ship in February for $1,200. XF16-55mm_Flat

January 28th, 2014

Fuji Intros Weather-Resistant X-T1 DSLR-Style Pro Camera

Fuji-XT1_Front-Left_VerticalGrip_55-200mm_WhiteBKIt’s been rumored about for weeks but Fujifilm finally took the wraps off its latest pro camera: the 16.3-megapixel X-T1, a mirrorless shooter in a rugged, weather-resistant body that resembles a digital SLR.

Writer Bob Rose got some hands-on time with the new Fuji X-T1 at the Consumer Electronics Show (CES) in Las Vegas earlier this month and filed a preview of the camera on Rangefinder Magazine’s blog “Photoforward.”

While it has the same APS-C X-Trans II CMOS sensor as the Fujifilm X-E2, the new X-T1 is a completely new camera otherwise, featuring 75 points of weather sealing that makes the camera body dust-resistant and water-resistant. The X-T1 is also freezeproof to -14°F.

The Fuji X-T1 will go on sale at the end of February 2014 for 1,299.95, camera body only. With an 18-55mm FUJINON lens, the X-T1 camera kit will sell for $1,699.95.

Read more about the XT-1 in Bob Rose’s preview here.

October 18th, 2013

Fujifilm Introduces X-E2 Mirrorless Camera and High-End XQ1 Compact

Fuji-X-E2_Black_Front_High_angle_18-55mmFujifilm has just introduced the 16.3-megapixel X-E2, a sequel to its popular X-E1 mirrorless, compact system camera from last year. Fuji also announced the new 12MP XQ1, a premium pocket camera with an F/1.8, 4x zoom lens.

While it has the same resolution as its predecessor, the Fuji X-E2 uses a new APS-C, X-Trans CMOS II image sensor. The retro-style, interchangeable lens camera is powered by the new EXR Processor II, which produces a reported, lightning quick autofocus speed of 0.08 seconds.

Fuji clocks the X-E2’s start-up time at 0.5 seconds, shutter lag at 0.05, and high-speed continuous burst mode at 7 frames per second.

To optimize resolution and produce photos with more detail, the Fuji X-E2 forgoes using an Optical Low Pass Filter (OLPF) over its imaging sensor (a common trend in cameras these days). The X-E2 can shoot full 1080 HD videos at 60fps with autofocus tracking. The camera features a dedicated Wi-Fi button to help zap photos and movies to smartphones, tablets, and computers for easier sharing on social media sites.

The X-E2 has a 3-inch LCD screen on back with 1.04 dots of resolution and a 2.36-million dot OLED viewfinder. The Fujifilm X-E2 goes on sale in November for $999 (body only) in black or two-tone silver and black.  The X-E2 also sells as a kit in November with the XF18mm-55mm (27-84mm) f/2.8-4 lens for $1,399.

The sleek and stylish XQ1 uses a 12MP, X-Trans CMOS II sensor with phase detection autofocus combined with the new EX Processor II to deliver a reported AF speed of up to 0.06, making it one of the fastest models in the pocket camera category.

Fuji-X-Q1_LineupLike the X-E2, the XQ1 also does away with the OLPF over its sensor to maximize resolution. The XQ1 uses a new Fujinon F1.8 4x zoom (25-100mm) lens built with 4 aspherical and 3 extra low dispersion lenses.  Each lens surface is reportedly coated with HT-EBC to reduce flare and ghosting. The XQ1 also has a wide sensitivity range from ISO100 to ISO12800 for low light photography.

The Fuji XQ1 goes on sale this month in silver or black for $499.

June 24th, 2013

Fujifilm Announces New X-series Compact System Camera And Lens

Fujifilm-X-M1_Lineup3Fujifilm today announced the 16 megapixel X-M1, the third model in its compact system camera line. Although the least expensive of the trio, the X-M1 is built around the same 16 megapixel, APS-C sized X-Trans CMOS sensor as the X-Pro 1 and the X-E1. Because it uses the same sensor, the X-M1 (like its siblings) does not have an optical low pass filter but, Fujifilm notes, the camera is equipped “with a unique color filter array that minimizes moiré and false color.” The removal or omission of the OLPF may be a growing trend with interchangeable lens cameras. Whether or not this is a benefit or a drawback certainly depends on how well each manufacturer’s implementation handles potential issues such as moiré.

At 11.6 ounces and measuring 4.5 x 2.6 x 1.5 inches, the X-M1 is smaller and lighter than its predecessor, in part due to its build. Fuji notes that in order to deliver a compact design with a large sensor, there was no room for a viewfinder. But the camera offers a 3-inch, high resolution (920,000 dot) tilting LCD, a built-in flash and a hotshoe.

Other features of note include WiFi, which can be used in conjunction with the free Fujfilm Camera Application app, which is iOS and Android compatible. The X-M1 also features an ISO range from 100-25,600 and RAW shooting (with in-camera RAW processing).

While the X-M1 may not offer the same build quality or speed as the X-E1, it sounds like it might be a good option for pro’s who want an affordable, full-function compact interchangeable lens camera to toss in their bag.

The X-M1 is will be available in a duo-tone black and silver, black only or a retro-like brown leatherette. Available as body only or, when purchased as a kit, with the new XC 16-50mm, f/3.5-5.6 OIS lens. The XC lens is X-mount compatible but lacks the aperture ring of the XF lenses and, due to their construction (more plastic than metal), are lighter. Right now, the XC 16-50mm is only available in the kit.

The camera and XC lens will be available in July, with the brown leatherette version following in August.

At the same time, Fujifilm also announced a new prime X-mount lens, the 27mm, f/2.8. The lens is compact and lightweight, measuring 23mm in length and weighing a mere 2.75 ounces. It features a 7-blade round diaphragm, a high-torque DC motor for AF, a metal focus ring and 7 lens elements in 5 groups. The lens will be available in July. With the XC lens, Fuji now offers a total of 8 X-mount lenses, with five primes ranging from 14mm to 60mm, and three zooms including the 16-50mm, 18-55mm and 55-200mm.

–Theano Nikitas

www.fujifilmusa.com
Price: X-M1 body only: $700; with 16-50mm kit lens: $800;
XF 27mm lens: $450

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May 1st, 2012

FujiFilm to Increase Film Prices 20 Percent in US Market

After announcing last week that they would increase prices worldwide for their film and single-use camera products, FujiFilm’s North America division has clarified what those increases will mean for the markets in the United States and Canada.

In an announcement today, the company said that prices on all film would rise “approximately 20 percent.” The increase will take effect in August 2012. The company had originally announced that the increases would be effective beginning in May of this year.

“The price increases are a result of the continuing decline in demand for film products, the high costs of production, and the increased expenses associated with raw materials, including silver and petro-chemicals, and energy,” the company explained in its announcement. “Fujifilm is unable to absorb these costs entirely and must implement price increases at this time.”

Prices for FujiFilm’s one-time-use cameras, often called disposable cameras, will increase 15 percent, the company said.

Related: FujiFilm Announces Price Increase