May 19th, 2011

PDN Video Pick: The North Face Manifesto

The North Face Brand Manifesto from Camp 4 Collective on Vimeo.

The above video, created by Camp 4 Collective for The North Face under the creative direction of Factory Design Labs, was a video winner in this year’s PDN Photo Annual.

Camp 4 Collective create adventure and expedition-based films that follow athletes to some of the most beautiful and remote locales in the world. Another of their films, “As It Happens,” recounts a climb a pair of Camp 4 climbers/filmmakers made in Nepal, which they documented in real time, sending dispatches via a satellite modem powered by solar energy. “As It Happens” was recently a Vimeo editor’s pick.