Nikon handed photographer and video maker Corey Rich a prototype of the new Nikon D4 and assigned him to create a short feature that would demonstrate the DSLR’s full 1080p HD video capabilities, before the camera goes on sale in February. With no restrictions on what he could shoot, Rich decided to focus on action sports. His seven-and-half minute video, titled “Why,” footage of kayakers and mountain bikers in action, as well as interviews with some action sports fanatics. Rich says the sweeping helicopter footage is thanks to Michael Hagadorn, a pilot who fashioned a special rig for the camera. (You can see Rich’s acknowledgements and a full list of crew members on Vimeo.)
To read PDN’s report on the Nikon D4, see our preliminary hands-on review and our coverage of hot cameras from the CES/PMA 2012 trade show last week.