A new $10,000 grant to support programs that engage new audiences with photography has been awarded to Pittsburgh photographer Matthew Conboy. The photographer won the grant, which was established by the non-profit Crusade for Art, for a proposal to send newborn babies at West Penn Hospital in Pittsburgh home with signed prints from local photographers.
Conboy took his inspiration for the project from a program created by a local hospital. There, they send each newborn home with a “Terrible Towel,” the yellow towel waved by fans at Pittsburgh Steelers NFL football games.
“While I am a proud Steelers Fan, I believe that babies could be sent home with something else that could change their lives and the lives of those around them: art,” Conboy wrote in his proposal.
The jury that awarded Conboy the grant included Museum of Contemporary Photography curator Karen Irvine, Colorado Photographic Arts Center executive director Rupert Jenkins, and New Yorker photo director Whitney Johnson.
Irvine and Crusade For Art executive director Jennifer Schwartz hailed the creativity of Conboy’s idea in a press release announcing the award. “We are excited to award this grant to someone whose idea feels completely original and unique,” Irvine said.
Conboy chose 12 local photographers—including himself—to participate in the program. Their work represents a broad spectrum of photographic interests. The program will run for one year, and Conboy estimates the group of artists will send 3500 newborn babies home with an original artwork. He also hopes to expand the project to include other hospitals in the region “and beyond,” he says.