Posts Tagged ‘Christa Renee’

PPE 2013: Tips for Shooting Ads That Viewers Believe and Clients Like

Posted by on Monday October 28, 2013 | Uncategorized

Facing an increasingly media-savvy audience who tend to “ignore advertising completely or don’t believe it,” said PDN senior editor Conor Risch, advertising clients are clamoring for campaigns that look believable and “authentic.” At the PhotoPlus Expo panel “How to Make Advertising that Doesn’t Look Like Advertising,” photographers Olivia Bee, Christa Renee and Bil Zelman shared... More