Posts Tagged ‘Bud Light’

PDN Video: Bil Zelman on How to Shoot Ads That Look Real (Not Staged)

Posted by on Monday November 18, 2013 | PDN Video Picks

Photographer Bil Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. Getting natural, emotionally genuine performances out of talent is one of the biggest challenges for advertising photographers, but Zelman has spent his career honing his skill. In this video, he describes how he... More