Here is a trailer for the promotional video produced by Magnum Photos to promote Bob Dylan’s 2009 record, “Together Through Life.” When Dylan’s management contacted Magnum Photos about licensing an image from Bruce Davidson’s iconic “Brooklyn Gang” series for the cover of the CD, Magnum’s director of publishing, broadcast and film, Michael Shulman, pitched Dylan and his record label, Columbia Records, on the idea of producing a multimedia piece to promote the album. Producer Adrian Kelterborn, a member of Magnum’s in-house multimedia production team, Magnum In Motion, worked with Shulman and the label on the piece. It was shown on Amazon.com to draw attention to the album release.
This and other image licensing projects were featured in “(Re)Sales Opportunities,” in the January 2011 Money Issue of PDN. Subscribers can log in to PDNonline to read the story here.