Sponsored by Blurb
While small self-promo pieces for clients are a popular option for photographers during the holiday season, a multi-page printed promo can have much more impact.
Fashion photographer Benjamin Kaufmann recently created his first print run of a custom self-promotional magazine that mimics the high-end glossy magazines that he regularly shoots for.
For design and production of the issue, Kaufmann turned to self-publishing platform Blurb. He found that the site’s design capabilities, high-quality paper options, and flexibility in production was the perfect vehicle to create a magazine tailored for his clients. And with on-demand printing, he could quickly follow up with new clients to solidify the relationship.
“The more one communicates on a personal level with clients and the more effort one puts into self-marketing, the greater the feedback will be,” Kaufmann says.
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Photos © Benjamin Kaufmann