Posts Tagged ‘Bil Zelman’

PDN Video: Bil Zelman on Shooting Portraits of Difficult Celebrity Subjects

Posted by on Wednesday November 20, 2013 | Celebrity, PDN Video Picks, Video

Photographer Bil Zelman: How to Shoot Portraits of Challenging Celebrities from PDNOnline on Vimeo. Celebrities can be skittish and uncooperative in front of a camera, so photographer Bil Zelman sometimes uses psychology to elicit a particular reaction for a compelling portrait. In this video, he describes how he calmed author Isabel Allende, who was self-conscious... More

PDN Video: Tips for Directing Kids on Advertising Shoots

Posted by on Tuesday November 19, 2013 | PDN Video Picks, Video

Photographer Bil Zelman on How to Photograph Kids for Advertising Campaigns from PDNOnline on Vimeo. Photographer Bil Zelman explains how he used psychology (and magic) to get emotionally genuine performances from kids for two recent advertising shoots. Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real,... More

PDN Video: Bil Zelman on How to Shoot Ads That Look Real (Not Staged)

Posted by on Monday November 18, 2013 | PDN Video Picks

Photographer Bil Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. Getting natural, emotionally genuine performances out of talent is one of the biggest challenges for advertising photographers, but Zelman has spent his career honing his skill. In this video, he describes how he... More

PPE 2013: Tips for Shooting Ads That Viewers Believe and Clients Like

Posted by on Monday October 28, 2013 | Uncategorized

Facing an increasingly media-savvy audience who tend to “ignore advertising completely or don’t believe it,” said PDN senior editor Conor Risch, advertising clients are clamoring for campaigns that look believable and “authentic.” At the PhotoPlus Expo panel “How to Make Advertising that Doesn’t Look Like Advertising,” photographers Olivia Bee, Christa Renee and Bil Zelman shared... More