Posts Tagged ‘Apple’

Filmmaking Fight: The iPhone 7 vs. Red Weapon

Posted by on Tuesday December 6, 2016 | Camera, Fun

In July of last year, we profiled the film Tangerine, which was shot entirely on an iPhone 5s. While shooting a feature film on an iPhone entailed plenty of compromises and workarounds, the end results were nonetheless impressive. So Parker Walbeck’s comparison of the iPhone 7 Plus’s footage against a Red Weapon isn’t entirely contrived.... More

Why There’s No SD Card Slot in the New MacBook Pro

Posted by on Wednesday November 2, 2016 | Photo Gear

To say that Apple’s announcement of the new MacBook Pros was given a less-than-enthusiastic reception by the creative community is something of an understatement. Of particular ire is the decision to phase out an SD card slot. Speaking to the Independent, Apple’s senior VP Phil Schiller laid out the company’s rationale for why the slot had... More

How Instagram Will Piggyback on the iPhone 7

Posted by on Thursday September 8, 2016 | Social Media/Web

Apps are only as powerful as the hardware that runs them. With the newly announced iPhone 7 and 7 Plus, photo apps can harness improved processing power, better optics and a wider color gamut display. And that’s just what Instagram plans to do. Instagram’s design head Ian Spalter shared the stage with Apple execs in the... More

What Photographers Need to Know About the iPhone 7

Posted by on Wednesday September 7, 2016 | Camera

Few products have reshaped photography over the past decade like Apple’s iPhone. And while many will rightly scoff at Apple’s typically hyperbolic declaration that the new iPhone 7 and 7 Plus are “the best camera[s] you’ve ever owned,” they are (on paper) much better cameras than the iPhone 6s and 6s Plus. Here are the highlights. iPhone 7 The... More

How Well Do Imaging & Cloud Companies Protect Your Privacy?

Posted by on Thursday June 18, 2015 | Social Media/Web

You invest more than just your photos when you use services like Dropbox or Adobe’s Creative Cloud. Sensitive data, such as your location, private communications and more, gets transmitted to third party servers every day. Every year, the Electronic Frontier Foundation surveys key tech firms to judge just how diligently they safeguard your privacy. Companies are judged across... More

An Apple Camera Makes No Sense, But This Does

Posted by on Friday May 15, 2015 | Camera, Photo Gear

Over on LinkedIn, Sean White argues that with the Watch, Apple is now in the business of disaggregating pieces of the iPhone so it only makes sense for Apple to launch a standalone digital camera next. “The watch is an obvious step for Apple because it’s a familiar device that benefits from ensemble integration…. An Apple Camera... More

PDN Video: Tips for Directing Kids on Advertising Shoots

Posted by on Tuesday November 19, 2013 | PDN Video Picks, Video

Photographer Bil Zelman on How to Photograph Kids for Advertising Campaigns from PDNOnline on Vimeo. Photographer Bil Zelman explains how he used psychology (and magic) to get emotionally genuine performances from kids for two recent advertising shoots. Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real,... More

PDN Video: Bil Zelman on How to Shoot Ads That Look Real (Not Staged)

Posted by on Monday November 18, 2013 | PDN Video Picks

Photographer Bil Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. Getting natural, emotionally genuine performances out of talent is one of the biggest challenges for advertising photographers, but Zelman has spent his career honing his skill. In this video, he describes how he... More