November 11th, 2011

Ad Banned in UK for Showing Super Skinny Model

The Advertising Standards Authority (ASA) in Britain has banned a fashion ad that shows a model who appears to be painfully underweight. Ironically, the model, whose upper arm circumference makes us think about malnutrition, appears in an ad for a clothing company called “Drop Dead.”

The British advertising publication Campaign reports that the ASA said the Drop Dead ads declared the ads “socially irresponsible” for showing a model with prominent ribs, hips and collar bones in a bikini.

The ASA is the same agency that earlier this year ordered L’Oreal to pull print ads featuring images of Christy Turlington and Julia Roberts that were so heavily Photoshopped, they were misleading. (See PDN Pulse story.)

Whether any manipulation – in posing, styling or post production– went into the creation of the Drop Dead model’s twig-like arms, jutting hipbones and globular breasts, we leave to our eagle-eyed readers to decide.

Related story

Photoshopped Ads Banned in Britain!