Getty Images has signed an agreement to allow users of the ListaPost social media app to share and repost news, entertainment and sports images on social media for prices starting at $0.99 cents for four images, according to a press release from ListaPost. The ListaPost app lets users search Instagram for photos, save them to customized lists (without making screenshots), and turn them into slideshows for “publishing back into the social media landscape,” according to ListaPost’s statement.
Under its new content partnership with Getty, ListaPost users can browse and copy Getty’s more than 20 million editorial images into those slideshows. “Users have the option to share these slideshows externally via text, email, embeddable HTML pages and through a range of popular social media platforms.” In the press release, ListaPost co-founder Matthew Murray says users sharing Getty Images content can include individuals as well as “agencies, brands and social media influencers.”
Peter Orlowsky, Getty Images Vice President of Business Development is quoted in the press release saying that Getty is “excited to see how the market responds to ListaPost’s unique offering to Instagram users.”
Two years ago, Getty announced it was making its archive available free of charge to non-commercial users, as long as images were copied using an embed tool that collected data on the user, allowing Getty to push ads through the embed viewer without compensation to the user.
At the time, Getty seemed to be exploring a new source of revenue through advertising, while sidestepping the burden of pursuing online copyright violations by non-commercial users of its images. This latest business venture may be Getty’s attempt to reap fees for the use of its images on social media—by both commercial and non-commercial users. However, at a time when brands are hungry for new content for their social media feeds Getty seems to be selling its content at volume discounts.
Getty’s Free Image Program: New Revenue Model, or a Surrender to Copyright Infringement?
What Should Photographers Charge for Social Media Use?
What Federal Trade Commission Guides Mean for Instagram Influencers
What’s Next for Instagram: Facebook-Style Pay-for-Pay
Getty to Distribute Corbis Images for New Corbis Owner