Sponsored by Zenfolio
You may be the most talented photographer in your genre, but unless you have an excellent web presence and advertising put in place, no one will know you exist. Here, we provide four crucial steps to get more exposure to your site, gain and retain customers, and boost sales for a profitable photography business.
1. Create an SEO-friendly website.
When potential customers are searching for a photographer in their area on Google or Bing, will your website show up? Aside from referrals, discovering photographers on search engines is the top way clients find who they want to hire, so making sure your website is SEO-friendly is key. Providing relevant keywords and text on your pages, such as geographic location and genre, will help. Zenfolio is built with HTML, so it automatically submits your sitemap to major search engines and lets you know which fields are important to fill out and display on your pages.
2. Give People Incentives to Buy.
Now that people are on your site, how do you get them to buy? Creating time pressure, offering a special promotion or bundling products into packages are all great ways. To get customers to act, set an expiration date on a gallery so that they have a limited amount of time to purchase before the images go away. If you decide to offer a special promotion, create early bird coupons for those who make purchases within the first week photos are online, or include a gift certificate. Bundling products is great because people want more for their money. Create a package of prints and products, and lower the total cost of what customers would pay for the same items à la carte. Zenfolio has all of these features, including shopping cart reminders, so that a customer will receive emails reminding them of their unfinished orders, encouraging them to complete checkout.
3. Follow Up with Offers.
After a sale has been made, it doesn’t have to be the end of the road. People are always in need of a gift for the holidays, anniversaries or birthdays. Offer discounted items or rewards for referrals, and keep in contact with clients on a personal level. With Zenfolio, you can set up a contact list that captures visitors when they come to your website, so you can send emails to them later.
4. Have Flash Sales.
Having several sales throughout the year is a great revenue boost. During the holidays, offer a big discount for presents, or participate in Cyber Monday or Black Friday. Put photos back online for a limited time, or offer new products, as framed prints or canvas wraps. With Zenfolio, you can easily create gallery banners so visitors are aware of the sale.
In order to be successful, it’s crucial to make new customers want to work and buy from you. Make sure your website is set up to sell and can easily be tweaked and changed as necessary.
Get started on your own website today and save 25% on a Zenfolio account with the code getstarted25 at checkout.