Sponsored by Format
At just 22 years old, fashion photographer Martyna Galla is a force to be reckoned with. She’s amassed a list of clients that includes Avon, Universal Music and Elle; success she credits to her insatiable enthusiasm for creating imagery. Raised in a small town near Warsaw, the burgeoning teen’s discovery of the medium began when she was given her first camera at 14. Galla began photographing her sister and “the prettiest girls at school,” and within just two years, landed her first paid job shooting model tests at Warsaw modeling agency D’vision Models.
The professional opportunity solidified Galla’s aspirations to build a career as a photographer and propelled her to enroll film school in Łódź, Poland, where she was further trained in photography. Now out of school, constantly shooting tests, regularly investing in gear and studio space, and expanding her contacts to include a wider range of models, make-up artists and stylists have all contributed to her growth.
© Martyna Galla
Just as crucial to her development as a professional photographer, however, has been the ability to market her online portfolio. “People must see your work,” Galla says. “Potential clients, friends, agents, models—you never know who will like it and recommend your work.” But not all websites are created equal, as Galla has learned. Out of all the options available, Galla rates Format.com, a portfolio website platform for creative professionals, above the rest. “Format was not the first platform I used to share my photography, but it is the most professional. My work is available in high quality and is viewable on any browser or mobile device,” she says. “My Format.com portfolio is the one I continue to share with clients. Its professional design lets my work shine.”
© Martyna Galla
Format’s online portfolio websites offer photographers all the advantages they desire when showcasing their work online. Its elegant, professionally-designed themes enable photographers to create a stunning presentation of their work in an instant—all without any knowledge of coding. Format’s websites are also fully customizable, including a custom domain: photographers can choose from a wide variety of specially-designed page templates or build their own from scratch using Format’s advanced code editor. In addition, Format’s websites are mobile- and tablet-ready, and include built-in, powerful, image-based blogging, seamless linking to social networks, unlimited bandwidth, automatic and fast image resizing, continual fast speed image loading, password-protected pages, search engine optimization, video capability, and 24/7 around-the-clock reliable service and support no matter the time zone.
Work as strong and as unique as Marytna Galla’s demands a presentation that only Format.com has been able to deliver—and quite effortlessly so. Interestingly, when asked to describe her photographic style, some of the words Galla uses are “easy,” “sensible,” and “calm,” adjectives that could also be used to describe the Format.com experience. “I like to keep things simple,” she continued. “When I find the person in front of my camera to be charismatic and interesting, I let them have the advantage while shooting. It always brings something new and unexpected.”
See a short video on Galla and her work below.