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June 21st, 2016

Plugin Lets You Upload Images to Instagram from Lightroom

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Instagram’s genesis as a mobile app has meant that basic desktop functionality, like image uploading, is often lacking and falls to third parties to develop. While there are many third party desktop uploaders, a new Lightroom plugin integrates Instagram publishing deeper into many photographic workflows.

Dubbed simply LR/Instagram, the free plugin lets you add Instagram to Lightroom’s publish service. Once you’ve authenticated your Instagram account, publishing Lightroom images is a drag-and-drop away. If you manage multiple Instagram accounts, you can set them up individually as their own publish collection in Lightroom.

The plugin supports your original image’s aspect ratio or the Instagram square crop. It also, naturally, supports hashtags and captioning.

While the plugin is free and compatible with Lightroom CC or v. 3.0 onward, its publisher suggests a $10 donation if you find it useful.

Hat tip: Digital Trends

 

June 17th, 2016

Study: Instagram Interactions Are Plunging

Interactions on Instagram–the numbers of likes and comments on photos and videos–have taken a massive hit this year, according to a new study released by research firm Quintly.

Surveying over 13,000 Instagram profiles of varying sizes, Quintly found overall interaction rates have dropped 27 percent since last year for image posts and and 39 percent for video posts. What’s more, Instagram users with large followers (defined as over 1,000 followers) saw the biggest hit.

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Interestingly, this plunge occurred largely before Instagram began rolling out its highly controversial algorithm-driven feed in place of its chronological one. Instead, Quintly chalked up the declining engagement to a growing user base and increasing post frequency–there’s simply too much content for people to engage with. They also cited the growth of brand advertising, which may be alienating Instagramers.

Other takeaways from the Quintly research:

  • Video posts are 15 percent of Instagram timelines in 2016, up from a mere 5 percent last year
  • While interactions are down, they’re still higher than both Facebook and Twitter

It will be interesting to see what these engagement numbers look like after a few months of Instagram’s algorithmic massaging.

Read More:

Instagram Takeovers and How They Work

Confessions of a Social Media Influencer

How to Be an Influencer Without Being Unethical

What Should Photographers Charge for Social Media Usage?

June 13th, 2016

Photo Storytelling App Storehouse Is Closing

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The visual storytelling app Storehouse will be closing down on July 15, 2016.

The app sought to differentiate itself from the legions of photo-sharing apps by focusing on storytelling–allowing users to craft coherent narratives using images, text, video and audio.

In a statement released by company founder and CEO Mark Kawano, Storehouse was “unable to achieve the type of growth necessary to justify the continued operation of the service.”

Users who created stories on the app will be able to download an archived version that includes all the photos, videos, and text as a zip file. The stories themselves will be HTML pages viewable in a web browser.

 

June 2nd, 2016

Instamuseum Turns Instagram Accounts into Virtual Reality Galleries

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Many photographers carefully curate their Instagram feeds to give visitors a sense of their best work. A new app dubbed Instamuseum lets visitors to your Instagram page see your work in an even more rarified setting: a virtual reality art gallery.

Using Instamuseum, you can type in the user name of any public Instagram account. The app then converts those Instagram images into a 3D rendering of a virtual reality art gallery. Pop on a pair of VR goggles and you can explore a user’s Instagram account as if you were walking the halls of a museum.

The app supports several layout options and can only show up to 90 images at once, depending on your layout selection.

The galleries are viewable using Google Cardboard headsets or the HTC Vibe today with Samsung Galaxy Gear and Oculus support coming soon.

If you don’t have a headset, or don’t want to strap one to your head, you can still render the galleries in a web browser. See below.

Instamuseum for @guillermosainz
by guillermosainz
on Sketchfab

Via: Digital Trends

June 2nd, 2016

Don’t Feed the Photography Trolls

If the Internet has taught us anything, it’s that all-too-often people shed whatever decency they possess in the comments.

For artists and photographers who share their work online, fending off online trolls and haters is a cost of doing business. But those criticisms can sting.

In this video meditation, photographer Sean Tucker offers some advice for fending off trolls and how to distinguish genuine criticism that should be taken to heart from jealousy-fueled bile.

Via YouTube

May 24th, 2016

4 Images for 99 Cents: Getty Signs Deal with ListaPost Social Media App

@ ListaPost

© ListaPost

Getty Images has signed an agreement to allow users of the ListaPost social media app to share and repost news, entertainment and sports images on social media for prices starting at $0.99 cents for four images, according to a press release from ListaPost. The ListaPost app lets users search Instagram for photos, save them to customized lists (without making screenshots), and turn them into slideshows for “publishing back into the social media landscape,” according to ListaPost’s statement.

Under its new content partnership with Getty, ListaPost users can browse and copy Getty’s more than 20 million editorial images into those slideshows. “Users have the option to share these slideshows externally via text, email, embeddable HTML pages and through a range of popular social media platforms.” In the press release, ListaPost co-founder Matthew Murray says users sharing Getty Images content can include individuals as well as “agencies, brands and social media influencers.”

Peter Orlowsky, Getty Images Vice President of Business Development is quoted in the press release saying that Getty is “excited to see how the market responds to ListaPost’s unique offering to Instagram users.”

Two years ago, Getty announced it was making its archive available free of charge to non-commercial users, as long as images were copied using an embed tool that collected data on the user, allowing Getty to push ads through the embed viewer without compensation to the user.

At the time, Getty seemed to be exploring a new source of revenue through advertising, while sidestepping the burden of pursuing online copyright violations by non-commercial users of its images. This latest business venture may be Getty’s attempt to reap fees for the use of its images on social media—by both commercial and non-commercial users. However, at a time when brands are hungry for new content for their social media feeds Getty seems to be selling its content at volume discounts.

Related Articles
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What Should Photographers Charge for Social Media Use?

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What’s Next for Instagram: Facebook-Style Pay-for-Pay

Getty to Distribute Corbis Images for New Corbis Owner

May 24th, 2016

What’s Next for Instagram: Facebook-Style Pay-for-Play

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Instagram’s evolution away from its care-free chronological feed into a tightly scripted, algorithmic money making machine continues apace.

As predicted, Instagram is getting ready to roll out Facebook-style post “boosting” that will increase content visibility in exchange for cash.

This and other new feature nuggets were unearthed by Elliott Murray.

After decompiling the newest update, Murray found a setting that would enable users to pay to have their Instagram posts seen more widely. If the experience with Facebook is any hint, users with a large following will see their reach diminish unless they pay up.

Murray also found new analytics features that will provide insights not simply to paying customers but, potentially, to ordinary Instagrammers as well. Instagram could also soon introduce a new type of page to better distinguish businesses from ordinary users.

None of these features are necessarily guaranteed to surface, or surface in the precise form sketched here. But given that they were found in the code base and jibe with the overall thrust of the app’s evolution, they seem like a pretty good indication of the general direction Instagram is heading, 400 million users in tow.

Hat tip: DL Cade

Read More

Confessions of a Social Media Influencer

How to Be an Influencer Without Being Unethical

What Should Photographers Charge for Social Media Usage?

May 13th, 2016

How to Get Work As a Social Media Influencer? Hope the CEO’s Kid Likes You

Digiday’s Shareen Pathak has published a revealing–though anonymous–interview with a social media executive about the business of finding and cultivating social media influencers to promote brands. (A subject we’ve tackled quite a bit — here and here.)

Reading it, you’ll learn that the process is anything but scientific. It’s chaotic and lucrative.

“So in 2014, [influencers] were making $500 to show up and take some photos,” the executive says. “Then it became $1,500. Now it’s hundreds of thousands of dollars. They no longer value their art. I remember I once did a speaking thing to a school of young social media people, and they asked, “How do I become an influencer?” So I asked them what they were good at. And they said, ‘Nothing.’ We’ve gotten to the point that if we have a meeting with them, and we ask what they do, and they say “influencer,” we don’t hire them. If they say photographer, we do.”

Paying influencers/photographers/famous-on-social-media-people isn’t straightforward either:

“We have no idea what to pay them,” the executive admits. “That’s the problem. Right now, I separate their role as a ‘content’ producer and influencer. So I pay them, maybe, $4,000 for 50 images, fully edited, that I own.”

Recruitment is done by “a bunch of millennials” or by the CEO’s kid. “At this major car brand I worked for, we paid $300,000 for a few photographs because the CEO’s kid liked someone,” the executive notes.

Read the whole thing.

Frankly, the idea of the “good at nothing” influencer sounds like a promising career path….

READ MORE

When Instagram Success Leads to Work (Subscriber)

How to Be an Influencer Without Being Unethical

What Should Photographers Charge for Social Media Usage?

May 11th, 2016

Meet the New Instagram

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Change is the only constant at Instagram. The social network revealed today a brand new design that aims to put the focus more squarely on its users’ content. Oh, and there’s a new logo too.

“We stripped the color and noise from surfaces where people’s content should take center stage, and boosted color on other surfaces like sign up flows and home screens,” wrote Ian Spalter, Instagram’s head of design.

Spalter added that, “By paring down the new interactions and using standard iOS and Android components, fonts, and patterns, people will be navigating familiar terrain. We also redesigned our icons in a way that feels at home on Android and iOS.”

The redesign is available now for both Android and iOS platforms. Check it out, and let us know what you think of the new look.

April 15th, 2016

Instagram Dives Deeper Into Video

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Another day, another feature update at Instagram.

Today it’s video. Specifically, Instagram is updating the Explore tab in its app to promote videos. After you update the app, you’ll find a personalized “Videos You Might Like” channel that curates videos from across Instagram into a single location.

The Explore tab will also now have “Featured” channels with content grouped by specific topics. When you click on a video channel it will autoplay all the videos without looping, so you can binge watch one after the other without ever having to tire out your finger with excessive swiping.

Instagram’s Explore tab works a bit like Pandora, the Internet radio station. You “train” Explore by expressing preferences for the content being displayed and it’s a chance to be exposed to Instagram content even if you don’t follow the creator.

Don’t Miss:

How Many Hashtags Should You Use on Instagram?

How Photographers With Huge Followings Grew Their Social Networks

This Is the Most Liked Photo on Instagram

The Colors Prized By Instagram’s Top Photographers