VSCO is expanding its platform to include original content that it is commissioning. Dubbed VSCO Originals, the content includes photo essays, writing and art.
VSCO Originals will be segmented into several channels. Venue will focus on music. All Kinds of Human will feature “the complexity and diversity of humanity, showcasing the moments that unite us.” Cyclopedia is devoted to “discovering and learning science, history, and culture through visually experimental presentations.” Finally, Manifattura will highlight artists and makers around the world working together on collaborative projects.
Other original channels will launch in the future, including one focused on photography education, “young women striving to express themselves” and a channel that will broadcast “the maniacal personas that exist in the recess of an everyday world.”
A VSCO spokesperson tells us that original content is being sourced from both the VSCO community and outside contributors. The company is still formalizing submission requirements and only one content channel, All Kinds of Human, has established submission guidelines as of now. VSCO pays “standard editorial” rates for all its original work, the spokesperson says.
Last month, VSCO announced that it had 30 million active users a month.