Portfolio review events geared toward photographers have proliferated in recent years, and they’re “a great place to meet a peer group, and start a dialogue about your photographs,” says photography consultant Mary Virginia Swanson. But at a cost of several hundred dollars, not including travel expenses, portfolio reviews are an investment. In this video Swanson offers tips about how to get the most out of a review, including information about how to select reviewers, how much work to present, and some of the questions to ask reviewers about opportunities to sell or license your work.
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A perennial complaint of photographers working in small and medium-sized markets is that big ad clients in their local markets ignore them in favor of photographers in New York and Los Angeles. Photographers from around the country reminded us of the indignity when we were interviewing them for “5 Great Markets to Live and Work In,” a series of articles now running on PDNOnline.
“We get passed over for talent on the east and west coasts,” said photographer David Turner of Minneapolis, one of the five cities we feature. (Minneapolis has 68 ad agencies, plus another 75 graphic design firms and in-house agencies).
Jacob Pritchard told us the big disadvantage of being a photographer in Denver is “be[ing] overlooked for the bigger budget ad campaigns…in favor of NYC and LA-based photographers.”
Therese Gietler, partner and producer at the Andy Batt Studio in Portland, Oregon, says the studio has never been asked to bid for a job at Wieden + Kennedy (a national agency based in Portland) even though she knows creative directors there. But Gietler is philosophical about it.
“It’s easy to be bitter about it, but [clients] have a lot on the line, with giant budgets. They’re going to choose the person who they can trust to deliver. It’s a sad fact they make presumptions that the local guy can’t deliver.”
In other words, it’s nothing personal, and it’s a prejudice that is unlikely to disappear. But Gietler and others listed numerous advantages of their markets to compensate for the inattention of those national clients. Details can be found in our stories about those markets, which are now posted online.
Smaller Markets Photographers Are Big On: Portland, Oregon
Smaller Markets Photographers Are Big On: Charlotte, North Carolina
Smaller Markets Photographers Are Big On: Denver & Boulder, Colorado
Smaller Markets Photographers Are Big On: Atlanta & Athens, Georgia
Smaller Markets Photographers Are Big On: Minneapolis & St. Paul
Facebook has altered their terms of service to make it possible for companies that pay the social media network to utilize Facebook users’ content and likeness without compensation or permission. The changes are sure to alienate Facebook’s users in the creative community, who make a living from licensing their work and content.
Among the changes is this gem:
“You give us permission to use your name, and profile picture, content, and information in connection with commercial, sponsored, or related that content (such as a brand you like) served or enhanced by us. This means, for example, that you permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you. If you have selected a specific audience for your content or information, we will respect your choice when we use it.”
This comes on the heels of the ASMP-led criticism of Instagram that was recently issued.
We have to wonder, at what point will a social network take the step to actually compensate the users that make it tick and protect them from unauthorized exploitation and surveillance? Seems to us like a network that figured out how to do that would find a community very quickly.
Earlier this year Jennifer Schwartz, a gallerist and the founder of the non-profit arts organization Crusade for Art, traveled to cities around the country in an effort to create demand for the work of emerging photographers by encouraging people she met on the street to consider collecting art. Working with five photographers in each of the cities she visited, Schwartz organized street-side exhibitions, asking the photographers to talk with passersby about their work, and to give away signed, non-editioned prints to those who wanted them. The project drew both criticism and skepticism, but it also, Schwartz says, created positive dialogue between artists and would-be collectors. PDN invited Schwartz to explain the motivation behind the trip and recap her experiences.
Nearly five years ago I began a journey to cultivate audiences for art, specifically the work of emerging photographers. By creating innovative programs that make art immediately and affordably accessible to new audiences, both online and through special events, my goals have been: to promote and develop the careers of talented, emerging, contemporary photographers and to educate and cultivate a new crop of collectors.
Working with emerging photographers, I recognized from the beginning that the challenge is to find an audience for these artists. Too often as gallery owners, we hang the art and then wait for an audience to come. With that in mind, I created Crusade for Art, a non-profit organization dedicated to cultivating demand for art by creating opportunities to introduce new collectors to artists and their work.
In my Atlanta gallery, I have discovered that the most successful programs to get new people interested in art involve meeting the artist and making a personal connection. They give people who have had only a limited relationship with art a unique, fun experience where they engage with photography and the artists in a thoughtful way. These programs also give photographers an opportunity to interact directly with an audience and advocate for themselves and their work.
In April 2013 I took this concept on the road with a special project, the Crusade for Collecting Tour. Traveling to ten cities over the course of three months in a 1977 VW bus (affectionately named Lady Blue and purchased through funds raised on Kickstarter), I staged spontaneous pop-up events to give away original, signed photographs and bring grassroots art appreciation to the streets, moving outside the traditional boundaries of the art world. (more…)
Wanting to get his portraits of Tupac Shakur, Snoop Dogg and other images from the early years of hip hop stars in front of the public, photographer Chi Modu decided not to go to a gallery or a museum: Instead, he’s taken over billboards around New York City. Modu, a former director of photography at the hip-hop magazine The Source, contacted a billboard company, Prince Media, when he saw that they had unused billboards.
The company had worked before with artists and were eager to provide him with unused billboard space, he says. “They were fired up about it.” Within days he and the company had come to an agreement on a deal that allowed Modu to put up his photographs on four billboards in Manhattan and Brooklyn through the end of September. “[Photographers] don’t need Nike to get us a billboard,” Modu says. “You can get a billboard without Nike; go ahead and show your work.” (more…)
Today PhotoShelter launched Beam, its new portfolio website platform, which is connected to its e-commerce, cloud storage, image delivery, client proofing and marketing tools for professional photographers.
The launch also includes integration with popular social media, blogging and video tools like Instagram, Tumblr, Vimeo and WordPress, allowing users to add content from those platforms to their Beam site, and to easily share content from their site to other platforms.
Beam is available immediately, at no cost, to current PhotoShelter users with Standard and Pro accounts, and to non-users on a 14-day trial basis. After the 14-day trial, new PhotoShelter users can pay either $29.99 per month for a Standard account, which includes a Beam site, 60GB of storage and all of PhotoShelter’s other tools, or $49.99 for a Pro account with 1000GB of storage.
At launch, Beam offers four different portfolio website designs that were created using HTML5 and CSS3, which the company says will allow images to render on “virtually any” digital device.
The “Site Builder” tool allows photographers to quickly update the look of their site and requires no coding experience.
“The biggest upgrade is the user interface, which means that I now use Photoshelter as my primary online portfolio to showcase my images,” said Robin Moore, a DC-based conservation photographer, in an email interview with PDN. Moore was among the beta testers for Beam.
A longtime PhotoShelter user, Moore used to use PhotoShelter for storage and WordPress for his portfolio. “Now,” he says, “I don’t have to fuss with that integration, and I can display my images, blog and videos on one site that I would be happy to share with prospective clients.”
Though Moore says there were “some hiccups” in the beta testing process, he is pleased with how easily he can modify his new portfolio site. “For someone who gets goosebumps every time they see code, I have really enjoyed the user-friendly interface,” Moore adds.
For more information, visit the PhotoShelter Beam microsite.
Photographer Jordan Hollender was scheduled to do portfolio reviews at NYCFotoworks in New York City this week but was called away on a job. Rather than abandon the reviews, he made a cut out of himself, and had an assistant show up to the reviews for him, placing everything on the table in front of each reviewer. The photo we took shows the assistant’s set up: the cut out of Hollender, portfolio, letter to the reviewer from Hollender, notebook for the reviewer to write notes in, and business cards.
Although PDN did not get the opportunity to meet with “him”, it was a memorable encounter.
Miller Mobley built a successful business as an editorial and commercial photographer in his native Alabama, then gave it up to start all over again in New York City. In this video produced by PDN, he discusses how he landed jobs in both places, and the importance of showing new work to potential clients every time he approaches them. To learn more about how Mobley launched and then re-launched his career, see our story, “Miller Mobley’s Transition,” at PDNonline.com.
By Eliza Lamb
As a photographer I find that portfolio reviews are the perfect combination of exhaustion and exhilaration, community and competition, motivation and humility. After I returned from a whirlwind four days in Portland, Oregon at Photolucida I was still coming off the high of it all. I found myself trying to integrate the connections I’d made and the feedback I’d gotten with the life I knew and the assumptions I held before I left. Sorting through piles of leave behinds, business cards, signed books and pages full of notes, I was struck by feelings of accomplishment and uneasiness, and by my downright good fortune for being able to be a part of such an amazing community.
The process of creating visual art can be very isolating and often involves years of self-reflection, pondering and personal expense, punctuated by both excitement and doubt. It can feel antisocial as we create our images and crawl back into our studios or sit in front of our computer screens for hours upon hours of editing, processing and contemplating. Having trained for years as an actress and receiving instant gratification, I find it can be near maddening putting your work out there to radio silence. But portfolio reviews are a way for photographers to join together to gain feedback, camaraderie and opportunities, to gather despite their home locations or educational training and present their work to the community as equals with common passions, goals and frustrations. (more…)
Earlier this year we wrote in our Exposures column about Henry Leutwyler’s project photographing the New York City Ballet. One of the photographs in his book and exhibition depicted the grit behind the grace of ballet, contrasting a ballerina’s bandaged and bloodied bare right foot with her left foot as an audience might normally see it, wrapped in a pointe shoe.
Leutwyler, an appreciator of both the artform of ballet and the sport of skateboarding, sees the parallels between the two, so he created a limited edition set of decks from the image. Check them out, here.