You are currently browsing the archives for the – PDN Video Picks – category.

June 3rd, 2014

PDN Video Pick: A Year-Long Documentary Project for Stella Artois

Dustin Cohen’s “Made in Brooklyn” project is a character-driven video series about Brooklyn artisans, and after it went viral last year, Cohen started landing assignments. One was a year-long project for beer brand Stella Artois that is just coming to fruition in the form of a 26-minute documentary called “The Chalice Symphony.” It is about the design and construction of four one-of a kind instruments that use Stella Artois chalices to make musical sounds in different ways. At the center of the story is artist/engineer Andy Cavatorta, the instrument builder, and rock band Cold War Kids, which composed a symphony for performance on Cavatorta’s beer chalice creations.

The full video will be released during the next few weeks, but in the meantime, Cohen and Stella Artois have released a series of short, stand-alone excerpts, including the one shown here.

Cohen told us about the project in a brief interview:

PDN: What was the assignment from Stella Artois and the ad agency?
Dustin Cohen: It was to document Andy Cavatorta and his team building four instruments. It’s a process video, but character driven, from inception to completion of the instruments.

PDN: Did you storyboard it in any way at the outset?
DC: It’s documentary in nature, but knowing we had many months of filming in front of us, we had a brief outline of points we wanted to hit–the process of Andy making these instruments, the problem solving, working with his team, the band composing the song–but we didn’t draw out storyboard per se.

PDN: Did you expect it to take a year?
DC: It took longer to complete them than we had planned. There were a lot of elements that had to come together, and it went at its own pace.

PDN: Was your approach to shooting any different from the Made in Brooklyn videos?
DC: Visually speaking, it’s not different. But the scope of this was huge, so there were many more people involved–art directors and creative directors from the agency, and people at Stella Artois.

PDN: That sounds like a lot of bosses. Was that a problem?
DC: I wouldn’t call it a problem. For Made in Brooklyn, I had only myself to answer to. But when you sign up for a project like this, and money is on line, the opinions of other people matter, and some are people with a lot of weight. There were times when it was harder than others, but I’m super proud of the documentary we made.

PDN: What kind of crew did you have? Were you the DP as well as the director?
DC: It depended on the day, but most days, the crew was four or five people: two cameras, a sound person and a DIT (data tech/producer). I directed all the videos, and I grabbed a camera and shot a good amount of it. On a few days, the crew was triple that, when we needed beauty shots or had really important interviews where we needed lighting. We had three cameras, an art department, and grips.

PDN: What advice would you give someone else about to take on a big project like this?
DC: Surround yourself with people that care–production company and crew. There are so many things that change, and you’re going to want to put in so many more things than the budget allows. Having a project we were pumped on made the extra days and hours totally worth it. You’re going to work a lot harder and longer than you think. Be ready, be excited, and surround yourself with other people who are willing to do the same.

Related:
Personal Work That Lands Assignments: Dustin Cohen’s Made in Brooklyn Project (for PDN subscribers)

April 22nd, 2014

Video Pick: In Bed With Chanel

Laurel Pantin in Chanel from Ann Street Studio on Vimeo.

It’s not easy to create an engaging video, let alone a brief, engaging video. Jamie Back and Kevin Burg of Ann Street Studio recently did just that with this 15-second flick featuring Lucky Magazine market editor Laurel Pantin in a big white bed wearing colorful fashions from Chanel’s Spring/Summer 2014 collection. The video is part of a collaboration between Ann Street Studio and Chanel. The brand reached out to Beck and Burg, who are best-known for their creation of Cinemagraphs, as part of their marketing for their new collection, Burg told PDN via email.

The concept for the video “came together organically,” Burg says, evolving from the still-image shoot they did with Pantin. “On set we were thinking about motion, and I had the idea that she could change outfits after every time she pulled the covers over herself. And then we had fun with it. Jamie would be at her feet pulling [the covers] off her, like a parent waking their kid up when they want to sleep in.” The idea to show a new outfit for each day of the week, Burg says, “came together in the editing process, and it became this kind of ‘waking up for school’ idea… in luxury fashion.”

The images and video were featured on the Ann Street Studio site and social media channels. The video was created with Instagram in mind, hence the 15-second length. Brands often ask Ann Street Studio to create editorial-style work and release it via their channels, Burg says. “Sometimes brand work is for [the client] and sometimes it’s exclusively published by us.”

Related: Building a Better GIF

April 2nd, 2014

PDN Video: Lens Blog’s James Estrin’s Career Tips for Photojournalists

Jim Estrin: 6 Tips for Emerging Photojournalists from PDNOnline on Vimeo.

James Estrin, founder and co-editor of Lens, the popular New York Times photography blog, talks about how to launch a successful career as a photojournalist. His tips and insight cover how to choose meaningful projects, the importance of photojournalistic process, and practical advice about portfolios, mentors, and relationship-building with editors and peers.

Related:
PDN Video: Is Your Photo Project a Contender for Lens Blog?
PDN Video: How to Get the Most Out of a Portfolio Review
PDN’s 30 Photographers Provide Career Tips to Aspiring Photographers
PDN’s 30 2014: New and Emerging Photographers to Watch

March 6th, 2014

PDN Video Pick: Making an Award-Winning Story of One Woman’s Resilience

Sensei from ora on Vimeo.

Ora DeKornfeld, a communications major at the University of North Carolina at Chapel Hill, won first prize for her video “Sensei” in the Multimedia Feature category of the 2014 Pictures of the Year International competition. Brilliantly shot and edited, DeKornfeld’s video tells the powerful story of a rape victim’s survival, resilience and determination. DeKornfeld explains how she won her subject’s trust, found a way to portray events in the past through evocative imagery, and produced a tight, dramatic narrative.

PDN: What was this project was for? How did it get started?
Ora DeKornfeld: That project was made as a final documentary piece for a journalism class. The assignment was to make a vérité documentary. It was a challenge for us to [record] something actually happening, instead of fully relying on B-roll over interview audio. My professor [Chad Stevens] assigned the project knowing that was unrealistic, so this project deviated greatly from that initial assignment, but that’s how it started.

PDN: How did you find this subject, and how get her to open up?
OD: I went to this neighborhood in Durham (North Carolina)–a pretty dynamic low-income neighborhood, and I saw a flyer for self-defense classes and that’s something I have always been personally interested in, and I wanted to do a piece that touched on women’s issues. So I called the number and ended up talking to Brenda, the subject, and she was immediately open. She told me that the reason she got into martial arts was because she was a victim of a violent crime. I didn’t push that at the time, but it was an immediate indicator that she had a real deep experience that motivated her. So I said, would it be OK if I made a documentary about you? She was really open to it.
I went to her karate class on Tuesday and Saturday for two weeks, then I asked if I could come to her house, meet her family and start hanging out with her there. And I kind of just stayed until she said, “OK, Ora, you need to get out of my house.” But through that experience we bonded. (more…)

February 26th, 2014

Video Pick: Adrien Broom Turns Her Studio into an Underwater World

Behind the Scenes of the Blue World from Adrien Broom on Vimeo.

One of our “Studio Tour” features this month goes inside the studio of fine-art photographer Adrien Broom, where she builds the large sets for “The Color Project,” her ongoing series of fantastical narratives. Located in the old Erector Set toy factory in New Haven, Connecticut, the 900-square-foot space has an open plan, large windows and a lot of storage for many of the props and gear she needs when she and her team are spending weeks building the sets. “I have painted the floors over at least ten times, and the walls a few times as well,” she notes. To learn more about the complicated productions she mounts in her studio, we looked at some of the behind-the-scenes videos she has created while working on “The Color Project.” In addition to showing Broom at work, they give a sense of what it takes to turn her workspace into, say, the ocean floor.

All Broom’s behind-the-scenes and stop-motion videos can be found on her Vimeo page.

Related Article
Studio Tour: Adrien Broom’s Place to Work and Play

February 20th, 2014

PDN Video: A Photographer’s Guide to the First Amendment and Dealing with Police Intimidation

Since the 9/11 terrorist attacks, news photographers have been subject to police intimidation and arrest, as if photography is a crime. But federal law protects photography and photographers, as Mickey Osterreicher, general counsel to the National Press Photographers Association, explains in this video. The challenge for photographers is knowing how to assert your rights in tense situations, without getting arrested. Osterreicher offers practical tips for staying out of trouble while getting the pictures you need. And for photographers unfortunate enough to get arrested, he suggests places to call for legal help.

Related:

Police Intimidation Watch: New Haven Police Sued for Arresting Photographer, Erasing iPhone Video

Police Intimidation Watch: Detroit Police Apologize After Video Shows Them Violating Photographer’s Rights

Police Intimidation Watch: Cop Charged with Lying About a Photographer’s Arrest

December 23rd, 2013

PDN Video: How to Get the Most Out of a Portfolio Review

Portfolio review events geared toward photographers have proliferated in recent years, and they’re “a great place to meet a peer group, and start a dialogue about your photographs,” says photography consultant Mary Virginia Swanson. But at a cost of several hundred dollars, not including travel expenses, portfolio reviews are an investment. In this video Swanson offers tips about how to get the most out of a review, including information about how to select reviewers, how much work to present, and some of the questions to ask reviewers about opportunities to sell or license your work.

November 20th, 2013

PDN Video: Bil Zelman on Shooting Portraits of Difficult Celebrity Subjects

Photographer Bil Zelman: How to Shoot Portraits of Challenging Celebrities from PDNOnline on Vimeo.

Celebrities can be skittish and uncooperative in front of a camera, so photographer Bil Zelman sometimes uses psychology to elicit a particular reaction for a compelling portrait. In this video, he describes how he calmed author Isabel Allende, who was self-conscious in front of the camera, and how he got himself out of trouble on a shoot with film director Werner Herzog. “He was just staring at me,” Zelman says. “It was a blank stare. I was getting nothing.”

In addition to shooting portraits, Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. In previous videos, he shared tips and tricks he uses to coax natural performances from the non-professional talent he uses on most of his shoots.

Related:
PDN Video: Portrait Master Gregory Heisler on How to Relate to Portrait Subjects
How Top Photographers Shoot Great Portraits
PDN Video: Bil Zelman on How to Shoot Ads that Look Real (Not Staged)
PDN Video: Bil Zelman’s Tips for Directing Kids on Advertising Shoots
PPE 2013: Tips for Shooting Ads That Viewers Believe and Clients Like
A Hands-Off Approach to Real People Shoots

November 19th, 2013

PDN Video: Tips for Directing Kids on Advertising Shoots

Photographer Bil Zelman on How to Photograph Kids for Advertising Campaigns from PDNOnline on Vimeo.

Photographer Bil Zelman explains how he used psychology (and magic) to get emotionally genuine performances from kids for two recent advertising shoots. Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. In a previous video, he shared tips and tricks he uses to coax natural performances from adults. He also explained why he prefers non-professional talent, and how he scouts that talent for his shoots. (Check back tomorrow for another video featuring Zelman explaining how he handled two difficult celebrity portrait shoots.)

Related:
PDN Video: Bil Zelman on How to Shoot Ads that Look Real (Not Staged)
PPE 2013: Tips for Shooting Ads That Viewers Believe and Clients Like
A Hands-Off Approach to Real People Shoots

November 18th, 2013

Video Pick: Shaul Schwarz’s Two-Year Journey into Narco Culture

Shaul Schwarz’s documentary on drug cartel violence in northern Mexico opens in theaters in New York and Miami on November 22, and will be shown in other cities starting December 6.  Schwarz, a photographer and cinematographer represented by Reportage by Getty Images, spent two years making the film. You can see a trailer for the film, “Narco Cultura” here on the website www.narcoculture.com and on YouTube.

“Narco Cultura” looks at the toll of drug violence from several perspectives. For example, he visits Juarez, Mexico, to see what may be the busiest crime scene investigation unit in the world. He also explores the scene surrounding narcocorrido music, and follows one musician, Edgar Quintero, leader of a band that plays for fans both north and south of the US/Mexico border.  And it shows those who are left to grieve after acts of violence and retaliation.

Schwarz recently talked to PDN about how he got the film into festivals, for our article, “5 Steps to Promoting and Distributing Your Film.

The movie was shown at the Sundance Film Festival earlier this year. An interview with Schwarz about the making of the film can be viewed on the Sundance Institute website.