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December 23rd, 2013

PDN Video: How to Get the Most Out of a Portfolio Review

Portfolio review events geared toward photographers have proliferated in recent years, and they’re “a great place to meet a peer group, and start a dialogue about your photographs,” says photography consultant Mary Virginia Swanson. But at a cost of several hundred dollars, not including travel expenses, portfolio reviews are an investment. In this video Swanson offers tips about how to get the most out of a review, including information about how to select reviewers, how much work to present, and some of the questions to ask reviewers about opportunities to sell or license your work.

November 20th, 2013

PDN Video: Bil Zelman on Shooting Portraits of Difficult Celebrity Subjects

Photographer Bil Zelman: How to Shoot Portraits of Challenging Celebrities from PDNOnline on Vimeo.

Celebrities can be skittish and uncooperative in front of a camera, so photographer Bil Zelman sometimes uses psychology to elicit a particular reaction for a compelling portrait. In this video, he describes how he calmed author Isabel Allende, who was self-conscious in front of the camera, and how he got himself out of trouble on a shoot with film director Werner Herzog. “He was just staring at me,” Zelman says. “It was a blank stare. I was getting nothing.”

In addition to shooting portraits, Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. In previous videos, he shared tips and tricks he uses to coax natural performances from the non-professional talent he uses on most of his shoots.

Related:
PDN Video: Portrait Master Gregory Heisler on How to Relate to Portrait Subjects
How Top Photographers Shoot Great Portraits
PDN Video: Bil Zelman on How to Shoot Ads that Look Real (Not Staged)
PDN Video: Bil Zelman’s Tips for Directing Kids on Advertising Shoots
PPE 2013: Tips for Shooting Ads That Viewers Believe and Clients Like
A Hands-Off Approach to Real People Shoots

November 19th, 2013

PDN Video: Tips for Directing Kids on Advertising Shoots

Photographer Bil Zelman on How to Photograph Kids for Advertising Campaigns from PDNOnline on Vimeo.

Photographer Bil Zelman explains how he used psychology (and magic) to get emotionally genuine performances from kids for two recent advertising shoots. Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. In a previous video, he shared tips and tricks he uses to coax natural performances from adults. He also explained why he prefers non-professional talent, and how he scouts that talent for his shoots. (Check back tomorrow for another video featuring Zelman explaining how he handled two difficult celebrity portrait shoots.)

Related:
PDN Video: Bil Zelman on How to Shoot Ads that Look Real (Not Staged)
PPE 2013: Tips for Shooting Ads That Viewers Believe and Clients Like
A Hands-Off Approach to Real People Shoots

November 18th, 2013

Video Pick: Shaul Schwarz’s Two-Year Journey into Narco Culture

Shaul Schwarz’s documentary on drug cartel violence in northern Mexico opens in theaters in New York and Miami on November 22, and will be shown in other cities starting December 6.  Schwarz, a photographer and cinematographer represented by Reportage by Getty Images, spent two years making the film. You can see a trailer for the film, “Narco Cultura” here on the website www.narcoculture.com and on YouTube.

“Narco Cultura” looks at the toll of drug violence from several perspectives. For example, he visits Juarez, Mexico, to see what may be the busiest crime scene investigation unit in the world. He also explores the scene surrounding narcocorrido music, and follows one musician, Edgar Quintero, leader of a band that plays for fans both north and south of the US/Mexico border.  And it shows those who are left to grieve after acts of violence and retaliation.

Schwarz recently talked to PDN about how he got the film into festivals, for our article, “5 Steps to Promoting and Distributing Your Film.

The movie was shown at the Sundance Film Festival earlier this year. An interview with Schwarz about the making of the film can be viewed on the Sundance Institute website.

November 18th, 2013

PDN Video: Bil Zelman on How to Shoot Ads That Look Real (Not Staged)

Photographer Bil Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. Getting natural, emotionally genuine performances out of talent is one of the biggest challenges for advertising photographers, but Zelman has spent his career honing his skill. In this video, he describes how he saved one shoot that was spiraling out of control, and he shares some tips and tricks he uses to coax the performances he’s looking for.

Photographer Bil Zelman: How to Get Genuine Emotion from Non-Professional Talent from PDNOnline on Vimeo.

 

Zelman uses non-professional talent almost exclusively. He explains, “They don’t know what’s expected of them. Usually they show up a little bit nervous and it’s easier for me to relax them, rather than pro talent that shows up feeling like they’re going to act it out. I hate acting. that’s the bottom line.

“You know, people are laughing in [advertising] scenes all over the place, and so good talent will simply guffaw the entire time, and it looks so fake. So I would much rather have somebody uncomfortable in front of the camera, and then do something stupid to make them laugh, than hire somebody’s who’s basically a somewhat attractive professional laugher.

“Whatever city we’re flying to, I’ll fly my casting director (Heather Smith) there ahead of time and she’ll go to bars, and Craigslist, and hit all the social media and we’ll just find people. if I need bikers she goes to motorcycle gangs and if I need twenty five-year-old college kids she goes to the colleges, not to talent agencies.

“I try to go to casting calls whenever possible. Depending on the mood of our desired performance I might yell at [the people answering the casting call] or throw something at them. I’ll see if they can cry, [and see] what their eyes do when they genuinely laugh verses faking it with just their mouth. Perhaps I’ll ask them to dance with no music going. It all depends on the job but I’m looking hard to flush out any overacting, self-consciousness or catolog-like contrapposto or gestures and such.

“I’m often looking for big, extroverted personalities as well- A person who you can throw into a group of strangers and get them all roiled up regardless of the fact that it might be 6 am.”

Related:
PPE 2013: Tips for Shooting Ads That Viewers Believe And Clients Like
A Hands-Off Approach to Real People Shoots

November 6th, 2013

PDNVideo: Olivia Bee Talks About Instagram, iPhones, Expectations, and Envy

PDN Video: Olivia Bee on Instagram, iPhones, Expectations, and Envy from PDNOnline on Vimeo.

PDN’s 30 photographer Olivia Bee started her professional career at the age of 15, after a Converse design director saw her Flickr feed and hired her to shoot a campaign in the same style as her personal work. Bee is self-taught and highly driven. Now 19, she has shot editorial and advertising work for clients including The New York Times, Vice, Hermes, Fiat USA, and Levis. She recently sat down with PDN to talk about a variety of topics, ranging from her skepticism about Instagram and what she’s learned by shooting with an iPhone, to how she manages expectations (her own and everyone else’s) and the reaction she gets from other photographers because of her success at such an early age.

Related:
PDN’s 30: Olivia Bee

October 29th, 2013

PDN Video: Gregory Heisler on How Clients Really Decide Which Photographer to Hire

In this final clip from our video interview with portrait master Gregory Heisler, he tells the secret to getting hired by clients. Hint: it has far less to do with your portfolio than you might think.

Heisler recently released 50 Portraits, his first book, which is a retrospective of his career, as well as a rich tutorial in the art and craft of portraiture. Check out the excerpt of the book in this month’s issue of PDN, and also the three previous video clips featuring Heisler’s tips on lighting, relating to subjects, and other topics.

Gregory Heisler on How Photographers Get Hired from PDNOnline on Vimeo.

Related:

Gregory Heisler Shares the Techniques That Go Into His Portraiture
PDN Video: Gregory Hesiler on How to Relate to Portrait Subjects (Even If You Are Shy and Bumbling)
PDN Video: Gregory Heisler on His New Book and Best Portraits
PDN Video Pick: Gregory Heisler’s Tips on Lighting Portraits
How Top Photographers Shoot Great Portraits
PDN Video Pick: Miller Mobley’s Tips for Landing Clients

October 28th, 2013

PDN Video: Gregory Heisler on How to Relate to Portrait Subjects (Even If You Are Shy and Bumbling)

Portrait photographer Gregory Heisler says people constantly ask him, “How do you get people to pose?” In our latest clip from our video interview with Heisler, he explains the importance of putting yourself in the shoes of your subjects, and figuring out how to interact with them in ways that suit your own personality. He also explains how he learned to relate to subjects despite his early handicap as “the shyest kid ever.”

Heisler recently released 50 Portraits, his first book, which is a retrospective of his career, as well as a tutorial in the art and craft of portraiture. An excerpt of the book appears in this month’s issue of PDN.

Portrait Master Gregory Heisler on How to Relate to Subjects from PDNOnline on Vimeo.

Related:
Gregory Heisler Shares the Techniques That Go Into His Portraiture
PDN Video: Gregory Heisler on His New Book and Best Portraits
PDN Video Pick: Gregory Heisler’s Tips on Lighting Portraits
How Top Photographers Shoot Great Portraits

October 23rd, 2013

PDN Video Pick: Gregory Heisler’s Tips on Lighting Portraits

Photographer Gregory Heisler’s new book, 50 Portraits, is a tutorial in the art and craft of portraiture, as well as a retrospective of Heisler’s career. An excerpt of the book appears in this month’s issue of PDN, and Heisler sat down for a video interview about his techniques, his approach to subjects, and his thoughts on working with clients. In this clip, he talks about the pitfalls of lighting subjects using formulaic lighting set-ups, and explains how he customizes the lighting for every shoot to create a mood that the subject or situation calls for.

Heisler will hold a seminar called The Evocative Portrait at Photo Plus Expo this Friday, October 25, from 8:45 to 11:45 a.m.

Lighting Tips from Portrait Master Gregory Heisler from PDNOnline on Vimeo.

Related:
Gregory Heisler Shares the Techniques That Go Into His Portraiture
PDN Video: Gregory Heisler on His New Book and Best Portraits
How Top Photographers Shoot Great Portraits

October 22nd, 2013

PDN Video: Gregory Heisler on His New Book and Best Portraits

Master portrait photographer Gregory Heisler has just released a book that is both a retrospective of his work, and a guidebook on the art and craft of portraiture. Heisler says it is the kind of book he always wanted to buy as an up-and-coming photographer. “What I wanted to know about was sort of the creative process, what went into each picture. Not how you took it, particularly, but why you made the decisions you made.”

In an excerpt of the book published this month in PDN, Heisler describes how he photographed Hugh Grant, Muhammed Ali and other subjects. He also sat down for a video interview to talk about his work and career. In this clip, he explains how he thought through an assignment to photograph former New York mayor Rudy Giuliani for the TIME Person of the Year cover in 2001. Later this week, we will post clips of Heisler discussing his lighting technique, how to connect with subjects, and how clients choose photographers.

Heisler will hold a seminar called The Evocative Portrait at Photo Plus Expo this Friday, October 25, from 8:45 to 11:45 a.m.

Creative Tips from Portrait Photographer Gregory Heisler from PDNOnline on Vimeo.

Related:Gregory Heisler Shares the Techniques That Go Into His Portraiture