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July 10th, 2014

PDN Video: Mary Virginia Swanson on Selling Prints to Corporations

Mary Virginia Swanson on Selling Prints to Corporations from PDNOnline on Vimeo.

The corporate market for fine art prints has expanded on two fronts, says art photography consultant Mary Virginia Swanson. Corporations and corporate art consultants are both big purchasers of art, including photographic prints, for the walls of hotels, healthcare facilities, office buildings, and other business settings. In this video, Swanson explains the markets, and offers advice about how to tap into them, and price your prints for corporate buyers.

Related:
What to Expect from the Photographer/Gallery Relationship
Mary Virginia Swanson: How to Get the Most Out of a Portfolio Review
What Collectors Want (for PDN subscribers)

June 6th, 2014

PDN Video Pick: Making Beautiful, Dramatic Video Portraits

At several Washington, DC schools, kids are interacting with infants as part of an innovative anti-bullying program, and Washington Post multimedia producer Brad Horn recently visited Maury Elementary school to shoot a story about it. Instead of approaching it as “a standard news story” with bright TV lighting and talking head administrators, Horn combined intimate interviews of kids talking about their own experiences with bullying and rich, out-of-the-ordinary video portraits.

Horn, whose work and advice we featured in our article “Create Smooth Video Tracking Shots on the Fly (And On a Budget),” talked to PDN about some of the lighting and tracking techniques he used to create the Maury School video.

PDN: How did you do the tracking shots?
BH: I used a [Kessler] Pocket Jib.

PDN: Did you operate it yourself?
BH: As a one-man band, I did. But they’re big and heavy. You have to be really strong and kind of crazy to do this by yourself. It took all my strength to move the jib around the school once I got it set up.  I had to carry everything up three flights of stairs. Then there was set-up time, and I had no idea how to use it. I was having to watch YouTube videos right there in the classroom to figure it out.

PDN: You’d never used a jib? Why did you suddenly decide to use it for this job?
BH: I like to spice things up. I love portraiture. if I want to marry portraiture and video portraiture–video portraits can be kind of static. After a while, you want to try something new. A lot of people use sliders, but they’re getting to be cliche–maybe not cliche, but they’re so common. I wanted to try something a little different, something cutting edge, and get people to notice.

PDN: What tips do you have for making good video portraits?
BH: You want to get far away with a long lens, to shorten depth of field and blow out the background. Also, pull the subject away from the background. Lighting is key, though. A lot of people are trained to do TV-style lighting: three lights, with even light across the face. It makes people too brightly lit, and it’s not cinematic, so I like to do Rembrandt-style lighting.

One of Brad Horn's video portrait set-ups at Maury Elementary school.

One of Brad Horn’s video portrait set-ups at Maury Elementary school. Photo by Carolyne Albert-Garvey

 

PDN: How do you achieve that?
BH: I use a Lowel Rifa-Lite eX88, which is pretty big. It’s a softbox. Then I have an egg crate that goes over [the] top of it [to control light spill]. I just use one light, and light subjects from the side, so there’s a  dramatic fall-off of light across the subject’s face. One side is noticeably darker.

PDN: The light and color have a rich, dark quality throughout the video in general. How did you get that?
BH: Mostly with the softbox. What took me probably too long to realize was not to mix daylight and tungsten. The tungsten lights are very warm. The trick is to use daylight-balanced bulbs. Then I mess around a lot with saturation: desaturating the dark colors, and saturating the light colors. I also increase the contrast. I’ll mess around with color balance as well. A lot of people tend to warm things up, but sometimes I make things cooler. So [the look] is the interplay of a lot of things.

PDN: Were there any other challenges to making this video that aren’t obvious from watching it?
BH: There was a whole sausage factory aspect to it. Bringing the Pocket Jib into the classroom, bringing a boy into a bathroom to film him. I had to explain a lot–that boy was bullied in the bathroom. The setting was important– but they’re still like, “You’re a grown man, bringing a kid into a bathroom.” When you have a strong vision, you’re going to get raised eyebrows. You just have to fight through it, and get to the heart of the story–in this case, the pain of being a kid.

Related article:
Frames Per Second: Create Smooth Video and Tracking Shots on the Fly (and On a Budget)

April 22nd, 2014

Video Pick: In Bed With Chanel

Laurel Pantin in Chanel from Ann Street Studio on Vimeo.

It’s not easy to create an engaging video, let alone a brief, engaging video. Jamie Back and Kevin Burg of Ann Street Studio recently did just that with this 15-second flick featuring Lucky Magazine market editor Laurel Pantin in a big white bed wearing colorful fashions from Chanel’s Spring/Summer 2014 collection. The video is part of a collaboration between Ann Street Studio and Chanel. The brand reached out to Beck and Burg, who are best-known for their creation of Cinemagraphs, as part of their marketing for their new collection, Burg told PDN via email.

The concept for the video “came together organically,” Burg says, evolving from the still-image shoot they did with Pantin. “On set we were thinking about motion, and I had the idea that she could change outfits after every time she pulled the covers over herself. And then we had fun with it. Jamie would be at her feet pulling [the covers] off her, like a parent waking their kid up when they want to sleep in.” The idea to show a new outfit for each day of the week, Burg says, “came together in the editing process, and it became this kind of ‘waking up for school’ idea… in luxury fashion.”

The images and video were featured on the Ann Street Studio site and social media channels. The video was created with Instagram in mind, hence the 15-second length. Brands often ask Ann Street Studio to create editorial-style work and release it via their channels, Burg says. “Sometimes brand work is for [the client] and sometimes it’s exclusively published by us.”

Related: Building a Better GIF

April 2nd, 2014

PDN Video: Lens Blog’s James Estrin’s Career Tips for Photojournalists

Jim Estrin: 6 Tips for Emerging Photojournalists from PDNOnline on Vimeo.

James Estrin, founder and co-editor of Lens, the popular New York Times photography blog, talks about how to launch a successful career as a photojournalist. His tips and insight cover how to choose meaningful projects, the importance of photojournalistic process, and practical advice about portfolios, mentors, and relationship-building with editors and peers.

Related:
PDN Video: Is Your Photo Project a Contender for Lens Blog?
PDN Video: How to Get the Most Out of a Portfolio Review
PDN’s 30 Photographers Provide Career Tips to Aspiring Photographers
PDN’s 30 2014: New and Emerging Photographers to Watch

March 6th, 2014

PDN Video Pick: Making an Award-Winning Story of One Woman’s Resilience

Sensei from ora on Vimeo.

Ora DeKornfeld, a communications major at the University of North Carolina at Chapel Hill, won first prize for her video “Sensei” in the Multimedia Feature category of the 2014 Pictures of the Year International competition. Brilliantly shot and edited, DeKornfeld’s video tells the powerful story of a rape victim’s survival, resilience and determination. DeKornfeld explains how she won her subject’s trust, found a way to portray events in the past through evocative imagery, and produced a tight, dramatic narrative.

PDN: What was this project was for? How did it get started?
Ora DeKornfeld: That project was made as a final documentary piece for a journalism class. The assignment was to make a vérité documentary. It was a challenge for us to [record] something actually happening, instead of fully relying on B-roll over interview audio. My professor [Chad Stevens] assigned the project knowing that was unrealistic, so this project deviated greatly from that initial assignment, but that’s how it started.

PDN: How did you find this subject, and how get her to open up?
OD: I went to this neighborhood in Durham (North Carolina)–a pretty dynamic low-income neighborhood, and I saw a flyer for self-defense classes and that’s something I have always been personally interested in, and I wanted to do a piece that touched on women’s issues. So I called the number and ended up talking to Brenda, the subject, and she was immediately open. She told me that the reason she got into martial arts was because she was a victim of a violent crime. I didn’t push that at the time, but it was an immediate indicator that she had a real deep experience that motivated her. So I said, would it be OK if I made a documentary about you? She was really open to it.
I went to her karate class on Tuesday and Saturday for two weeks, then I asked if I could come to her house, meet her family and start hanging out with her there. And I kind of just stayed until she said, “OK, Ora, you need to get out of my house.” But through that experience we bonded. (more…)

February 26th, 2014

Video Pick: Adrien Broom Turns Her Studio into an Underwater World

Behind the Scenes of the Blue World from Adrien Broom on Vimeo.

One of our “Studio Tour” features this month goes inside the studio of fine-art photographer Adrien Broom, where she builds the large sets for “The Color Project,” her ongoing series of fantastical narratives. Located in the old Erector Set toy factory in New Haven, Connecticut, the 900-square-foot space has an open plan, large windows and a lot of storage for many of the props and gear she needs when she and her team are spending weeks building the sets. “I have painted the floors over at least ten times, and the walls a few times as well,” she notes. To learn more about the complicated productions she mounts in her studio, we looked at some of the behind-the-scenes videos she has created while working on “The Color Project.” In addition to showing Broom at work, they give a sense of what it takes to turn her workspace into, say, the ocean floor.

All Broom’s behind-the-scenes and stop-motion videos can be found on her Vimeo page.

Related Article
Studio Tour: Adrien Broom’s Place to Work and Play

February 20th, 2014

PDN Video: A Photographer’s Guide to the First Amendment and Dealing with Police Intimidation

Since the 9/11 terrorist attacks, news photographers have been subject to police intimidation and arrest, as if photography is a crime. But federal law protects photography and photographers, as Mickey Osterreicher, general counsel to the National Press Photographers Association, explains in this video. The challenge for photographers is knowing how to assert your rights in tense situations, without getting arrested. Osterreicher offers practical tips for staying out of trouble while getting the pictures you need. And for photographers unfortunate enough to get arrested, he suggests places to call for legal help.

Related:

Police Intimidation Watch: New Haven Police Sued for Arresting Photographer, Erasing iPhone Video

Police Intimidation Watch: Detroit Police Apologize After Video Shows Them Violating Photographer’s Rights

Police Intimidation Watch: Cop Charged with Lying About a Photographer’s Arrest

December 23rd, 2013

PDN Video: How to Get the Most Out of a Portfolio Review

Portfolio review events geared toward photographers have proliferated in recent years, and they’re “a great place to meet a peer group, and start a dialogue about your photographs,” says photography consultant Mary Virginia Swanson. But at a cost of several hundred dollars, not including travel expenses, portfolio reviews are an investment. In this video Swanson offers tips about how to get the most out of a review, including information about how to select reviewers, how much work to present, and some of the questions to ask reviewers about opportunities to sell or license your work.

November 20th, 2013

PDN Video: Bil Zelman on Shooting Portraits of Difficult Celebrity Subjects

Photographer Bil Zelman: How to Shoot Portraits of Challenging Celebrities from PDNOnline on Vimeo.

Celebrities can be skittish and uncooperative in front of a camera, so photographer Bil Zelman sometimes uses psychology to elicit a particular reaction for a compelling portrait. In this video, he describes how he calmed author Isabel Allende, who was self-conscious in front of the camera, and how he got himself out of trouble on a shoot with film director Werner Herzog. “He was just staring at me,” Zelman says. “It was a blank stare. I was getting nothing.”

In addition to shooting portraits, Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. In previous videos, he shared tips and tricks he uses to coax natural performances from the non-professional talent he uses on most of his shoots.

Related:
PDN Video: Portrait Master Gregory Heisler on How to Relate to Portrait Subjects
How Top Photographers Shoot Great Portraits
PDN Video: Bil Zelman on How to Shoot Ads that Look Real (Not Staged)
PDN Video: Bil Zelman’s Tips for Directing Kids on Advertising Shoots
PPE 2013: Tips for Shooting Ads That Viewers Believe and Clients Like
A Hands-Off Approach to Real People Shoots

November 19th, 2013

PDN Video: Tips for Directing Kids on Advertising Shoots

Photographer Bil Zelman on How to Photograph Kids for Advertising Campaigns from PDNOnline on Vimeo.

Photographer Bil Zelman explains how he used psychology (and magic) to get emotionally genuine performances from kids for two recent advertising shoots. Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. In a previous video, he shared tips and tricks he uses to coax natural performances from adults. He also explained why he prefers non-professional talent, and how he scouts that talent for his shoots. (Check back tomorrow for another video featuring Zelman explaining how he handled two difficult celebrity portrait shoots.)

Related:
PDN Video: Bil Zelman on How to Shoot Ads that Look Real (Not Staged)
PPE 2013: Tips for Shooting Ads That Viewers Believe and Clients Like
A Hands-Off Approach to Real People Shoots