Statements from both Magnum and Trunk focused on the possibilities for Trunk to do a better job generating revenue from the archive than Magnum has.
In a statement, Magnum CEO Giorgio Psacharopulo said the agency is “confident that this partnership will allow Magnum’s iconic imagery to reach a new audience of creative professionals. There exist many hidden gems within the Magnum collection and we anticipate that these will be rediscovered through our association with Trunk Archive.”
Trunk Archive CEO Matthew Moneypenny said his company is “proud to be representing this prestigious collection and very excited to find new licensing opportunities for these exceptional images.”
The news comes just a few days after Trunk announced its acquisition of rep firm Bernstein & Andriulli, and Gallery Stock, its sister company.
Trunk Archive represents more than 250 photographers around the world for secondary image sales. Founded seven years ago by Moneypenny, a former Art + Commerce image licensing agent, it has offices in New York, Los Angeles, Paris, Sidney, Hong Kong, Beijing and Shanghai.
Related: Trunk Archive Buys Bernstein & Andriulli, Gallery Stock
(Re)Sales Opportunities: A variety of creative licensing opportunities exist for photographers interested in capitalizing on their existing imagery. (subscription required)