Fashion retailers are embracing video, with varying degrees of creativity and inspiration. A recent stand-out is Tatiana Arocha’s flip book-style video for Anthropologie. It’s short, sweet, and entertaining, with clever style and design.
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Here is a trailer for the promotional video produced by Magnum Photos to promote Bob Dylan’s 2009 record, “Together Through Life.” When Dylan’s management contacted Magnum Photos about licensing an image from Bruce Davidson’s iconic “Brooklyn Gang” series for the cover of the CD, Magnum’s director of publishing, broadcast and film, Michael Shulman, pitched Dylan and his record label, Columbia Records, on the idea of producing a multimedia piece to promote the album. Producer Adrian Kelterborn, a member of Magnum’s in-house multimedia production team, Magnum In Motion, worked with Shulman and the label on the piece. It was shown on Amazon.com to draw attention to the album release.
This and other image licensing projects were featured in “(Re)Sales Opportunities,” in the January 2011 Money Issue of PDN. Subscribers can log in to PDNonline to read the story here.
Still life photographer Dwight Eschliman produced two Lego stop-motion animations for WIRED Magazine’s iPad launch issue. Eschliman says Wired ended up using the first one, Lego iPad, and the Lego Lamborghini piece became a fun outtake. Eschliman says he used two cameras tethered to two capture machines overhead two side-by-side Lego sets (he used the Hasselblad H2 w/ PhaseOne P65+). He started with all of the pieces on one side and simply assembled the Lego Car one piece at a time. “Take picture on right, move piece to left, take picture on left. Repeat 801 times.”
Looking to add video production to his business offering, Toronto-based advertising photographer George Simhoni set out to create a narrative video that might also do some good. He teamed up with a friend, creative director Peter Holmes at Reason Partners, who came up with a concept of a tongue-in-cheek, stay-in-school PSA.
If you have a video you would like us to consider for PDN’s Video Picks, just send a link to email@example.com.
According to a report released last month by The Nielsen Company, which owns PDN, global ad spending in the first half of 2010 was up over the same period in 2009. The report did not factor in internet spending.
“The U.S. market, which faced six straight quarters of declines in ad spending, has seen a turnaround in 2010,” the report said.
After a dismal 2009, the automotive sector showed a 27% increase in spending in 2010, and auto insurance companies spent 23% more on advertising. Those gains helped increase total ad spend in the U.S. more than 3% since last year.
Print media spending was up in several categories. Local newspapers were up slightly, but national newspapers showed a nearly 11% increase. National Sunday supplements climbed 22%, and national magazines gained more than 2%.
Outdoor advertising grew 1.5%, the report said.
British photographer Chris Floyd reports that two Republican candidates for US Senate have used one of his images (right) in their political ads without permission, and branded the subjects of the image–three Mexicans photographed in Mexico–as illegal immigrants.
“The image was taken and used entirely out of context,” he says. “As well as the copyright issue there is the moral issue of distorting the facts behind the image.”
Sharron Angle and David Vitter, who are running for Senate in Nevada and Louisiana, respectively, used Floyd’s 2006 image in anti-immigration TV ads as part of their campaigns. Angle’s ad states outright that the men are “illegal aliens,” while Vitter’s ad implies that, Floyd says.
He photographed the men in Altar, Mexico while shooting a story about the Minutemen for British GQ. (The Minutemen are a US-based citizens’ volunteer group that patrols the Mexican border in an effort to stop illegal immigration.) Altar, Mexico is a border town where many would-be immigrants stock up on supplies before attempting to enter the US illegally. The subjects of Floyd’s photo were farmers from southern Mexico.
Floyd says it is unclear how Angle and Vitter acquired his image. It is available for editorial use only through his licensing agency, Getty Images, he says. Under pressure from Getty on the issue of copyright infringement, Angle’s ad has been removed from YouTube.
But Floyd says he is pushing for an acknowledgement of wrongdoing and an apology from the two campaigns. “It’s a principled stand, rather than an issue of cash,” he says. Floyd has posted more detailed information on his blog.
A Detroit area ad agency has put out a call for photographers to shoot car beauty shots on spec. Latcha + Associates of Farmington Hills, Michigan has distributed an electronic brochure called "Shoot a Sample" that tells photographers they can "assist in collaborating and evolving the style of a major automotive brand!"
That brand happens to be Lincoln, and the fine print informs photographers that "by participating in this exploratory project, you are agreeing to do so without reimbursement from Latcha or Lincoln."
If Latcha likes your sample, you might become eligible to bid for actual jobs. "We will create a talent pool of those who hit the mark," the brochure says.
It's a new and brazen approach. Normally agencies invite photographers to bid for jobs on the basis of what creative directors and art buyers see in the photographers' portfolios. It's a time-honored method that's fair and efficient. What Latcha offers is a test of desperation. And when the bidding starts, they know they'll be negotiating with a pool of photographers who are willing to work for free.
A new national, multi-channel advertising campaign that seeks to raise awareness about mental health issues within Hispanic/Latino communities launched last week with images shot by editorial and commercial photographer Cass Bird.
Debuting during National Minority Mental Health Awareness month, the campaign is a collaboration between the Ad Council, The Substance Abuse and Mental Health Services Administration (SAMHSA), and New York-based advertising agency Wing, which focuses on advertising to Hispanic/Latino audiences.
Bird was tapped for the campaign because of the honesty she conveys in her photography, Wing creative director Gustavo Asman told PDN during an interview last year on the set of the shoot. “Just by looking at the first three or four pictures I knew that [she] was the person” for the campaign, he said.
“I’m typically invited to collaborate on campaigns or portraits that are close to my esthetic style,” Bird related after the shoot wrapped. “Something that feels authentic is critical for me.” The clean, straightforward ads feature color and black-and-white portraits of young Hispanic adults shot on location in a café and on the street in the Williamsburg neighborhood of Brooklyn, New York.
Watch the clip below and you’ll see the Canon 5D Mark II with Canon L-series glass being used frequently throughout the filming of the spot even though the G2 shoots 720p HD.
Truthfully, most consumers — who this camera and the commercial are primarily aimed at — aren’t going to notice (or care) but camera geeks will and the behind-the-scenes footage is already turning up far and wide in the tech blog-o-sphere.
UPDATE: Looks like the behind-the-scenes video has been removed. Wonder why.
New York-based advertising agency Anomaly has won an Outdoor Lion Grand Prix award for their campaign for denim and clothing company Diesel. Images for the campaign were shot by photographers Kristin Vicari, Melodie McDaniel and Chris Buck.
Anomaly are among a small contingent of American agencies earning recognition at the Cannes Lions International Advertising Festival this week, and they are the only U.S. agency to win a top prize in any of the awards categories thus far (awards announcements continue through Sunday).
The winning ads feature the tagline “Be Stupid,” with bold copy that makes pronouncements like, “Smart may have the brains, but stupid has the balls,” or, “Smart has the plans, but stupid has the stories,” or simply, “We’re with stupid.”
The ads espouse the idea that “stupid” people are in fact the most innovative, or at least that they have the most fun until personal injury makes them smarter.
Photographs of young people doing an array of humorous and ill-advised things—flashing breasts at a CCTV camera (see above); body-slamming each other; trying to fit too many people on bicycles; posing for photographs with wild animals—illustrate the point.