Chinese electronics maker YI has already taken the action camera market by storm with its YI 4K camera and now they’ve set their sights on the mirrorless market with the newly announced YI M1.

The M1 is based on the Micro Four Thirds standard and uses a 20-megapixel Sony sensor. It supports 4K/30p recording and uses the DNG format for RAW still images. Full HD recording is available to 60p.

It will support a native ISO range of 100-25,600 and has 81 AF points, a 3-inch touch display and a 1/4000 sec. mechanical shutter.

You’ll hit up to 5 fps in continuous shooting mode and have Wi-Fi and Bluetooth Low Energy for remote control and image transfers.

Pricing and U.S. availability on the M1 wasn’t announced but YI will also make its own lenses: a 42.5 f/1.8 and a 12-40mm f/3.5-5.6. The M1 looks like it will be sold as a bundle with one or both lenses.

UPDATE: Pricing has just been released:

  • YI M1 with 12-40mm F3.5-5.6: $499
  • YI M1 with 42.5mm F1.8: $599
  • YI M1 with both lenses: $699

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