Photokina 2016: Fujifilm Will Release a Square Format Instax

Posted by on Tuesday September 20, 2016 | Photo Gear

While Fujifilm’s medium format camera sucked up a lot of the oxygen, the company had more to offer at Photokina. Specifically, the news that it would release a square (1:1) format Instax film and camera in the Spring of 2017.

And that, ladies and gentlemen, is all we know.

There is a new micro-site teasing the launch of the new format, but it only offers a few sample images and some prosaic words about instant film photography.

Fujifilm has also noted that a black-and-white version of its Instax Mini film is on the horizon. And lest we forget, Leica is also releasing an instant film camera based on the Instax Mini format. So it looks like 2017 will be a good year for Instax fans.

Review: Hands-on with the Impossible Project I-1 Instant Film Camera



Instant Film Dominates Amazon’s Top Sellers

Posted by on Tuesday January 10, 2017 | Photo Gear

When people shop for photo products on Amazon, they’re almost exclusively shopping for analog products. Last year, Amazon announced that the top-seller in its camera department during the holiday selling season was… Instax Film. This year, instant film products have an even stronger lock on Amazon’s top-sellers. Fuji Instax products are currently four of the... More