The University of California, Davis spent “at least $175,000 to scrub the internet of negative online postings following the November 2011 pepper spraying of students,” The Sacramento Bee has reported. University administrators hired a private reputation management firm to eradicate “references to the pepper spray incident in search results on Google,” according to the newspaper.

A campus police officer casually pepper sprayed the students on November 18, 2011 as they sat in a line across a university sidewalk. Video of the incident went viral, and turned into an internet meme. The university was subject to negative publicity for months, and some critics called for the resignation of UC Davis Chancellor Linda P.B. Katehi.

The Sacramento Bee says in its report that the university hired Nevins & Associates, a Maryland company, in 2013 to bury references to the incident in order to counter “venomous rhetoric about UC Davis and the Chancellor.”

The newspaper says it found out about the university’s contract with Nevins & Associates after submitting a request for the information under the California Public Records Act. The paper’s full report is available here.


COMMENTS

MORE POSTS

Photographer Zwelethu Mthethwa Sentenced to 18 Years for Murder

Posted by on Wednesday June 7, 2017 | Photos In The News

Zwelethu Mthethwa, the South African photographer convicted of murdering a sex worker in April 2013, was sentenced today to 18 years in jail. Judge Patricia Goliath said the “callousness, cruelty and brutality” of the crime warranted more than the 15-year minimum sentence, according to reports in South African media. Mthethwa, a graduate of the Rochester... More

Top Photo News Stories of 2016

Posted by on Tuesday December 27, 2016 | Copyright/Legal, Media, Photos In The News

Copyright dispute, the continuing controversy over for-profit art schools, Richard Prince (again), First Amendment protections and the President-elect: We look back on the stories that attracted the most attention in 2016. 1- The President-Elect Objects to a News Photo Showing his Double Chin Just 59 days before the President-elect will take an oath to “preserve, protect... More