Photographers greeted the news that Fujifilm would be discontinuing sales of its FP-100C instant peel-back film with dismay. But it may not go quietly into the night.

Peel back proponents are making a last ditch effort to keep the format alive.

The centerpiece of the effort is a petition on Change.org beseeching Fujifilm to keep the film alive. As of this writing, it had garnered 16,141 signatures.


Florian Kaps, a co-founder of the Impossible Project, which resurrected many Polaroid instant films, has also taken up the mantle. According to his blog, Kaps is in Tokyo meeting with Fuji executives to see about preserving the format. There’s also a website, Save Pack Film, which is soliciting testimonials from prominent artists and photographers about the importance of the film.

We reached out to Fujifilm representatives in the U.S. to see if there was any chance the company would change its mind. According to a company spokesperson, the decision was final. The spokesperson declined to discuss just how much film would need to be sold to make it worth Fuji’s while to resume production.

We’ve reached out to Kaps for an update on his progress, but for now at least, it looks like an uphill battle.

UPDATE: Kaps is not set to meet with Fuji executives until March 17. We’ll know more then.

UPDATE II: Kaps has published a blog post detailing his meeting with Fuji. Long story short, they appear to have shot down his proposals, but he remains optimistic about pushing onto the next level of company management. Here’s an excerpt from his post:

None of my 3 detailed proposals immediately created a promising reaction.

BUT YES! I have at least been promised that my proposals and my detailed presentation as well as this WONDERFUL and impressive list of signatures (which I printed out) will be passed on to the next level in Tokyo and that MAYBE I will receive feedback.

At least, that’s better than nothing and I would not have expected a straight and simple YES even in my most positive dreams. BUT, to be completely honest, I’m frustrated right now as Jun and I have been waiting the whole day for the confirmation that my meeting at the Tokyo Office will be called on again (after being put on hold beginning of the week). By now the hope to have a chance to explain my proposals in front of the next level of FUJI management has gone.

Still, according to some super supportive FUJI insiders that I had the pleasure to meet here and also due to some Japanese press contacts, this must not be a final dead end street.

UPDATE III: We’ve spoke to Impossible Project CEO Oskar Smolokowski who informs us that while the company wishes Kaps well and hopes the format can be saved, they won’t be purchasing Fujifilm’s equipment and won’t be taking on the project themselves. “We don’t have the resources to buy new machinery and take on a new format, we’re constantly invest in our own factory,” he says.


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