Leica Is Entering the Smartphone Market in a Big Way

Posted by on Thursday February 25, 2016 | Camera

Leica_Camera_logo.svg_

Leica isn’t the first name you think of when you think of smartphone photography. If anything, you’d be forgiven for lumping them in with those who turn their nose up at the thought.

You would also be wrong.

Leica is pairing up with the powerhouse Chinese brand HUAWEI (the third largest smartphone maker in the world)  to develop smartphone camera technology.

The details of the partnership are very vague, consisting of a press release indicating that Lecia would bring its “proveptical expertise into a new product segment.” That sounds to us like Leica lenses–and maybe even the iconic red dot–coming soon to a HUAWEI smartphone near you.

According to the statement released by both companies, the partnership will span research and development, design, co-engineering, user experience, marketing and retail distribution. In response to our question, a Leica representative said that the company would bring “its comprehensive expertise in optical engineering to the partnership. Leica will support Huawei in its efforts to achieve the best possible imaging results in the field of smartphone photography – and to take it to the next level of quality.”

This isn’t Leica’s first pass at the smartphone market, though. The company’s optics were used in Panasonic’s hybrid phone/camera, the CM1. But judging from the fanfare, it looks like a more ambitious approach. Stay tuned.


COMMENTS

MORE POSTS

How an iPhone 7 Compares to an Arri Alexa

Posted by on Wednesday May 17, 2017 | Camera

Spoiler alert: not well. Smartphone image quality has improved rapidly over the past few years, creating a fun sub-genre of YouTube videos pitting smartphones against vastly more expensive cameras. (Watch, for instance, how the iPhone 7 compares to a Red Weapon.) In this video, via Potato Jet, we have what may be the toughest comparison... More

Photojournalists Demand Encrypted Cameras

Posted by on Wednesday December 14, 2016 | Camera, Photojournalism

Hacking is much in the news of late, but the Freedom of the Press Foundation is concerned about a less visible, yet no-less-vital, aspect of information security: the security of digital cameras. Or, more accurately, the lack thereof. The Foundation has published a letter from over 150 documentary filmmakers and photographers that calls on the major... More