resource-hashtag-usage-theme

Three.

That, according to social media analytics firm Locowise, is the optimum number of hashtags an Instagram post should have to earn the most engagement.

Locowise derived that figure by examining over 1,500 active Instagram accounts that posted 135,000+ posts in the 3-month period and had 300+ million followers combined. Of those, nearly 14 percent of all posts had no hashtags, while those with three had the highest level of engagement. However, those with no hashtags had just a slightly lower engagement rate than those with three.

Indeed, Locowise finds engagement rates decline as you tack on additional hashtags above three.

On Twitter, the firm found that tweets with no hashtags outperformed those with hashtags. This despite the fact that we have Twitter to thank for hash-tagging in the first place.

The moral of the story? A hashtag or three will help you attract eyeballs on Instagram, but not Twitter.

Read More:

Using This Instagram App? Delete It

How Photographers With Huge Followings Grew Their Social Networks

This Is the Most Liked Photo on Instagram


COMMENTS

MORE POSTS

Instagram Tips from Pot Photographer Kristen Angelo

Posted by on Friday May 12, 2017 | Business, Social Media/Web

© Kristen Angelo

Kristen Angelo, a.k.a. A Pot Farmer’s Daughter, explains in the May issue of PDN how she built her editorial and commercial photography business around the rapidly expanding cannabis industry. Her Instagram feed has been an important part of her marketing strategy. Angelo says she used hashtags such as #cannabis, #cannabisculture, #i502 (the name of the... More

Instagram’s New Algorithm Has Been Great… for Instagram

Posted by on Monday May 1, 2017 | Social Media/Web

When Instagram announced last year that it was abandoning its chronological posting in favor of an algorithmically determined newsfeed, many photographers were displeased. Despite the online outrage, Instagram’s shift appears to have delivered the goods. According to TechCrunch’s Josh Constine, the platform’s “growth rate spiked, sharing per user increased, and Instagram has added 200 million monthly... More

Instagram “Pods” Are the New Bots

Posted by on Friday April 21, 2017 | Social Media/Web

Ever since Instagram moved its feed from a straightforward chronological posting scheme to an algorithmically sorted, Facebook-style presentation, users have been looking for ways to grow or even just maintain their engagement with their followers. Bots that scoured the network liking and commenting on a user’s behalf to drive up followers have a mixed reputation... More