My Adidas: Company Printing Customer Photos on Sneakers

Posted by on Tuesday November 18, 2014 | Fashion

Left: a screen shot of the #miZXFLUX app image adjustment screen. Right: the preview screen of the #miZXFLUX app.

Our special edition PDN Tulipmania sneakers. Left: A screen shot of the #miZXFLUX app image adjustment screen. Right: The preview screen of the #miZXFLUX app.

Earlier this month, athletic and lifestyle apparel company adidas launched an app, #miZXFLUX, that allows customers to use their own photographs to create unique sneakers.

Customers can use the app to scale and size their images on a pair ZX Flux sneakers, which are modeled on the ZX 8000 running shoes adidas originally released in 1988. The photo-printed shoes cost $110, and the app is available for Apple and Android devices.

An adidas representative told Sports Illustrated about the materials and printing process. The images customers upload from their phones are upscaled and sharpened from the 115dpi minimum resolution before they are printed. “We actually improve the photo from the phone and final production is 300 dpi printing quality,” adidas global digital manager Mac Russell told SI.com.

Adidas’s Vietnam factory uses “a large wool printer” to ink the photographs onto single pieces of synthetic leather for the shoe’s upper, Russell added.

It will be interesting to see if any professional photographers take advantage of the technology. In addition to creating shoes with great images, enterprising photographers might come up with good marketing and promo efforts. Feel free to email us if you need our shoe sizes.


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