Sponsored by Mylio
Mylio is a powerful new software tool that lets your photos do the talking. Simply stated, Mylio aims to solve the central dilemma facing photographers of all skill levels: how to find, organize and safeguard an ever-growing library of digital memories across all of our multiplying devices. From the professional photographer with a library of RAW files, to the casual snap-shooter hunting for an iPhone shot of the kids, Mylio’s software is intuitive and streamlined, allowing image-makers to focus on what truly matters: the photographs.
Joe McNally knows the value of photographic memories. In addition to his work as an acclaimed professional photographer, he’s a prolific speaker and educator within the photographic community. And like everyone else, he has personal memories to preserve alongside his professional output. For McNally, Mylio can help with both. When asked to select the most important image he’s taken in his storied career, he says, “I’ve photographed famous, beautiful people. Not to mention heads of state, movers and shakers and heroes of the athletic field. But none are as important to me as this one: my kid, trying to walk.”
Photo © Joe McNally
McNally’s daughter is now 28, and he says, “I’m very lucky to still have the negative. It is a piece of my memory that could have easily been lost.”
Today, millions of photographers have—through no fault of their own—put their own digital negatives at risk; photos are sprinkled among external hard drives, laptops and mobile devices. Mylio offers a home with easy organization and an elegant interface. From a unified view of your entire image collection, you can tag, arrange and make edits that will instantly propagate across all of your devices. Mylio can also judge which photos are unprotected according to its 3:2 principle (an image is protected when there are three copies made in two separate locations). Armed with this knowledge, you can quickly identify which photos need a little extra security.
For professional photographers, who require numerous backup copies, McNally says Mylio’s seamless approach across all registered devices is very appealing. For the rest of us, Mylio’s drive for elegance and simplicity will resonate.
See Mylio for yourself at mylio.com/getmylio, and if you’re attending PhotoPlus Expo this week, stop by booth 273.
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