When photographer (and sports fan) Marcus Smith stopped assisting to go out on his own, he wanted to shoot for Nike and other national athletic brands. But he was an unknown photographer with almost no sports photography in his portfolio. So he took some wise advice that his mother gave him about how to succeed in business, started a personal project, and soon had assignments from Nike and its subsidiary Jordan Brand. Busy with advertising assignments ever since, Smith explains how he got the attention of the clients he wanted.
Personal Work That Lands Assignments: Marcus Smith (for PDN subscribers)
By Rob Goodman When Tara Donne left her career as a magazine photo editor for a life as a professional photographer, she had stockpiled a good amount of knowledge just from working in the industry. But nothing truly prepares you for the leap into freelancing. You need a little faith and a clear game plan... More ›
In a lecture last weekend at the Blue Earth Alliance Collaborations for Cause conference in Seattle, nature and culture photographer Art Wolfe spoke about the strategies that have helped him publish more than 100 books in a career spanning five decades. Wolfe has traveled the world photographing endangered indigenous cultures, animals and natural landscapes, and... More ›
Kristen Angelo, a.k.a. A Pot Farmer’s Daughter, explains in the May issue of PDN how she built her editorial and commercial photography business around the rapidly expanding cannabis industry. Her Instagram feed has been an important part of her marketing strategy. Angelo says she used hashtags such as #cannabis, #cannabisculture, #i502 (the name of the... More ›