Photographer Creates Free iPhone App for His Signature Style
Photographer John Hornbeck couldn’t find a camera app for his phone that came anywhere close to the high-contrast, black-and-white photographs he makes with his camera, and he wasn’t interested in “having to purchase a bunch of add-ons.” Hornbeck, who earns money from his photography but also works in the software industry, decided to collaborate with a friend to build an app that would come close to reproducing his style.
After they finished the app, Contrast by Hornbeck, the photographer used it for a few months before he and the developer decided to “push it out to the public and see if there would be any interest from others.” There has been.
Hornbeck has promoted the app—it’s available for free—via his social media channels, and others have shared it. “I know at least a couple of respected photographers who use it and have told others about it, so it’s just word of mouth and people playing around,” he says. The downloads number “in the thousands,” and several hundred images on Instagram are tagged with the #contrastbyhornbeck hashtag.
The biggest thing this app offers that others don’t, Hornbeck says, is simplicity. Photographers can use it to make high-contrast, black-and-white shots. “That’s all it does and we have no plans to really change that.”