PDN Video: Mary Virginia Swanson on Selling Prints to Corporations

Mary Virginia Swanson on Selling Prints to Corporations from PDNOnline on Vimeo.

The corporate market for fine art prints has expanded on two fronts, says art photography consultant Mary Virginia Swanson. Corporations and corporate art consultants are both big purchasers of art, including photographic prints, for the walls of hotels, healthcare facilities, office buildings, and other business settings. In this video, Swanson explains the markets, and offers advice about how to tap into them, and price your prints for corporate buyers.

Related:
What to Expect from the Photographer/Gallery Relationship
Mary Virginia Swanson: How to Get the Most Out of a Portfolio Review
What Collectors Want (for PDN subscribers)

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6 Responses to “PDN Video: Mary Virginia Swanson on Selling Prints to Corporations”

  1. Kate Says:

    quick constructive criticism for the videographer Juan — when shooting your close ups, don’t cross the camera’s axis as it is quite jarring to the viewer. this guideline is also called the 180 degree rule if doing some online research.

  2. Hiram Sanchez Says:

    What an idiotic video! Poor videographer, jarring poor shooting and editing. And what idiot decided that a talking head with no visuals is okay? Show us the damned photos and prints, for heaven’s sake. This thing is like a “how to not do it” example.

  3. Steven Pam Says:

    While we’re criticising the video (although I’ll avoid calling anyone an ‘idiot’), what’s with the nasty lighting? Better to forget about multi-camera and spend that extra effort on proper lighting.
    On the plus side, at least the sound is well-recorded :-)

  4. Steve Thornton Says:

    Good grief! Lighten up! This is not a submission for “The best executed informational video on the face of the planet”, it is teaching us how to potentially make more money.

    Rude negative comments will not encourage anyone to go out on a limb to share information anytime soon.

    If you truly want to help, send a private message and keep the tone 100% civil. Done in this way, versus what I see here from some people (not all), you will not force us to realize that you are really a royal and self aggrandizing bastard jerk, and not someone sending heartfelt constructive criticism.

    Whereas the comments, distilled into their purest meaning, are in fact correct, I look at this for what it was intended to be, informational and educational about the subject they are intended, not for cinematic excellence.

    It is all about perspective, I just want the knowledge, I do not really care about the method of delivery.

    Ms. Swanson, I do wish to thank you for your time and your gracious sharing of your knowledge, don’t stop.

  5. paul richmond Says:

    Thanks Steve Thorton for mentioning the tone “Civil,” I appreciate that. I know people who like my work, I know people who dont, I know works by others I don;t like. some very professionally done but dont suite my personal taste That doesn’t mean they are idiotic for attempting to create. To me this was a basic informational video and it did it’s job, I gathered what Ms Swanson said and may look toward that market. Thanks to every one involved for passing this along.

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