An image from Todd Hido's campaign for Victoria, Victoria Beckham's Fall 2014 collection.

An image from Todd Hido’s campaign for Victoria, Victoria Beckham’s Fall 2014 collection.

We never thought we’d mention Posh Spice and Todd Hido in the same sentence, but here goes: Victoria Beckham (previously known as pop singer Posh Spice) enlisted fine-art photographer Todd Hido to photograph ads her Fall 2014 collection of women’s fashion.

The images of models wearing Beckham’s looks recall Hido’s fine-art photographs of women in motel rooms who appear to be living on society’s fringes. In images on the fashion designer’s website we see models posed on bare mattresses or in rooms with shabby carpeting and unmade beds. Hido’s work for the label also appears to include video pieces. In one video we see a model standing against a wall in a dark room while fuzz flashes across the screen of an old-model television set.

Hido didn’t respond to our request for comment. According to W Magazine, Beckham herself said that, “Working with a photographer who doesn’t traditionally shoot fashion really enriched how I could portray the collection this season.”

Related: The Prevailing Wind: Todd Hido’s Excerpts from Silver Meadows


COMMENTS

MORE POSTS

Survey: Why is the Editorial Market Unfair to Photographers?

Posted by on Wednesday July 20, 2016 | Business, Media

In the current editorial photography market, budgets are shrinking as contract terms become less favorable for photographers. As a follow-up to our story “What Lawyers See When They Look at Editorial Photography Contracts,” we surveyed photographers who shoot editorial assignments about the financial challenges of the editorial photography market. A total of 142 photographers responded.... More

Swipe Right: FStop Pairs Up Photographers and Models

Posted by on Wednesday July 13, 2016 | Business, Social Media/Web

  For photographers and models just starting out in the business, building a portfolio by soliciting help online can quickly get… creepy. Craigslist aside, services like Model Mayhem or even direct messaging on Instagram can help forge connections but a new site called FStop is looking to streamline the process still further with a Tinder-style approach.... More

Unfair Editorial Photo Contracts: VICE Wants “All of Photographer’s Rights”

Posted by on Tuesday June 28, 2016 | Business, Copyright/Legal

When we published our story “What Lawyers See When They Look at Editorial Photography Contracts” in the June issue of PDN, we asked readers to tell us about editorial contracts they feel are unfair to photographers. We received a copy of a “Vice Media Photographer Agreement” that a Vice website sent to a photographer earlier... More