NY Times Highlights Instagrammer Working For Met, Other Institutions, For Free
There was an article in the Art & Design section of the New York Times yesterday highlighting the social media photography that an Instagrammer, Dave Krugman, is doing for the Metropolitan Museum of Art, The New York Public Library and other cultural institutions in exchange for special access.
The article is full of language that suggests it’s Mr. Krugman’s great privilege to work for these institutions for free. “The Metropolitan Museum, for instance, allowed Mr. Krugman and his band of Instagram stars into its halls outside of normal business hours,” the author writes. She also quotes Krugman’s own post thanking the Met for the “opportunity.”
These are institutions with resources to pay for the social media communications work they do. Krugman isn’t a photographer by trade, he’s a retoucher, the article says. But he’s allowing these institutions to pay what the market will bear for this work: zero.
It would be interesting to know what the photographers and photo editors on the New York Times‘s staff think of this article devaluing the work of photographers.
“With his growing reputation, Mr. Krugman has begun thinking about charging money for his Instagram services,” the article concludes. Will these venerable and wealthy institutions pay, though, or will they just hire the next person with a big Instagram following who doesn’t know enough about the business of advertising and communications to charge for his or her work?