Photo Book Publisher Blurb Gobbles Up Its Biggest Competitor, HP’s MagCloud

The photo book self-publishing landscape has gotten a little bit smaller. Do-it-yourself book publisher Blurb announced yesterday it had purchased its biggest competitor: HP’s MagCloud web-based publishing platform.

BlurbMagCloud differs slightly form Blurb in that it is more of a soft-cover, magazine-style self-publishing platform than than a photo book publisher.

According to a press release from Blurb, MagCloud will become a part of Blurb under a new licensing agreement.

Current MagCloud customers will see no changes to their service for three months. Current and new photo magazine layouts will remain on MagCloud for photographers seeking to print, sell or distribute them. Once that period ends, Blurb expects to move MagCloud users to the Blurb platform.

“Indie magazines are experiencing a bit of a renaissance, and we’re thrilled to welcome MagCloud customers to the Blurb fold,” said Eileen Gittins, Blurb’s founder and CEO.

We’re wondering what readers feel about this news? I reviewed Blurb a few years ago and found it to be very easy to use and reasonably priced service that produced good if somewhat unspectacular results. I’m less familiar with HP’s MagCloud service and I’m wondering whether those users have any trepidations about this merger.

Please leave your thoughts on this self-publishing development in the comments below.

You can read more details about the MagCloud and Blurb merger here.

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