Getty’s Free Image Program: New Revenue Model, or a Surrender to Copyright Infringement?

Posted by on Thursday March 6, 2014 | Business

Getty Images lit up the Twittersphere today with an announcement that it was making its archive available free of charge for bloggers and other non-commercial users. Some of the big questions are: What is Getty gaining by making images free to the public? How does Getty’s decision affect not only its own contributors, but all photographers? And are there any hidden costs to non-commercial users who take advantage of Getty’s free images?

Getty said in its announcement that it was releasing a new embed tool to make it easy for non-commercial users to share its images on websites, blogs and social media channels.

Getty CEO Jonathan Klein says in the announcement that the “easy, legal sharing…benefits our content contributors and partners.”

One benefit to the company and its partners is that by automatically crediting the images and linking them back to Getty’s website, the embed tool makes it easy to find and license the images for commercial use.

At the same time, the embed tool will also makes it easier for Getty to track non-commercial uses of its images, and the users who take advantage of the company’s offer of free images.

To read what Getty’s terms of service allow it to do with users’ information, and more on the implications of this new business for the perceived value of all images, see our news story, now on PDNOnline.

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