Photographer Bil Zelman: How to Shoot Portraits of Challenging Celebrities from PDNOnline on Vimeo.

Celebrities can be skittish and uncooperative in front of a camera, so photographer Bil Zelman sometimes uses psychology to elicit a particular reaction for a compelling portrait. In this video, he describes how he calmed author Isabel Allende, who was self-conscious in front of the camera, and how he got himself out of trouble on a shoot with film director Werner Herzog. “He was just staring at me,” Zelman says. “It was a blank stare. I was getting nothing.”

In addition to shooting portraits, Zelman specializes in shooting lifestyle advertising for top brands such as Coke, Apple and Budweiser that looks real, not staged. In previous videos, he shared tips and tricks he uses to coax natural performances from the non-professional talent he uses on most of his shoots.

Related:
PDN Video: Portrait Master Gregory Heisler on How to Relate to Portrait Subjects
How Top Photographers Shoot Great Portraits
PDN Video: Bil Zelman on How to Shoot Ads that Look Real (Not Staged)
PDN Video: Bil Zelman’s Tips for Directing Kids on Advertising Shoots
PPE 2013: Tips for Shooting Ads That Viewers Believe and Clients Like
A Hands-Off Approach to Real People Shoots


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