Sports Illustrated Swimsuit Issue a Key to Walter Iooss’s Access to Top Athletes

iooss coverWhen you’re trying to get access to top professional athletes, there’s no calling card like a steady gig shooting swimsuit models for Sports Illustrated.

Walter Iooss Jr, whom we interviewed in our October issue about his close professional relationship with basketball legend Michael Jordan, has been photographing sports and athletes for 50 years, and photographing the models for the Sports Illustrated Swimsuit issue for about 40 years.

“You have to ingratiate yourself [with athletes],” Iooss told us. “I’ve done it for so long, so my reputation helps me. They [star athletes] already think you can do something, so you’re not wasting their time.

Then he adds, “The swimsuit issue is obviously a big help with all these horny athletes. They love that. It’s remarkable how I could walk into a clubhouse and photograph anyone, as long as I give them a phone number of someone (in the SI Swimsuit issue).”

Not that he ever does that. “I’m not going to give it to them. They have their people contact the [model's] people.”

But he shakes his head with wonder. “They think I can pimp for them. Some days I feel like a 69-year-old pimp. It’s disgraceful that they need me to find a woman.”

See more about Iooss and his work with Michael Jordan at PDNOnline.

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