Master portrait photographer Gregory Heisler has just released a book that is both a retrospective of his work, and a guidebook on the art and craft of portraiture. Heisler says it is the kind of book he always wanted to buy as an up-and-coming photographer. “What I wanted to know about was sort of the creative process, what went into each picture. Not how you took it, particularly, but why you made the decisions you made.”

In an excerpt of the book published this month in PDN, Heisler describes how he photographed Hugh Grant, Muhammed Ali and other subjects. He also sat down for a video interview to talk about his work and career. In this clip, he explains how he thought through an assignment to photograph former New York mayor Rudy Giuliani for the TIME Person of the Year cover in 2001. Later this week, we will post clips of Heisler discussing his lighting technique, how to connect with subjects, and how clients choose photographers.

Heisler will hold a seminar called The Evocative Portrait at Photo Plus Expo this Friday, October 25, from 8:45 to 11:45 a.m.

Creative Tips from Portrait Photographer Gregory Heisler from PDNOnline on Vimeo.

Related:Gregory Heisler Shares the Techniques That Go Into His Portraiture


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