If We Spend $25K On A Photo Essay, Readers Should Pay to See It, Says Harper’s Publisher
Harper’s publisher John R. MacArthur wrote a letter for the October issue of the magazine in which he took a strong stand against publishing free writing and photography on the web. He tackles the question of how journalism should be funded and distributed today, arguing that publishers, readers and journalists should reject the idea that good journalism should be given away for free in hopes of gaining page views. When he talks about good journalism, he includes good photography. (We’ve noted previously that Harper’s has become a great publisher of photography, winning National Magazine awards and other accolades.)
MacArthur says he has been distressed in recent years as publishers give away the work done by journalists and editors “in the quest for more advertising. Instead of honoring the reader, writer, and editor, this new approach to the publishing business instead insulted them,” MacArthur writes, “both by devaluing their work and by feeding it—with little or no remuneration—to search engines, which in turn feed information to advertising agencies (and, as it turns out, the government.)”
MacArthur says advocates of free content are peddling “nonsense.” “Who needs fact-checkers when we have crowdsourcing to correct the record? Why doesn’t Harper’s give away a particularly good investigative piece… so more people will read it?”
He also has the temerity to suggest that publishers, journalists and editors “have to earn a living.” He singles out a recent photo essay by an anonymous photographer, who risked arrest and imprisonment to report from inside Iran. The assignment cost the magazine $25,000, MacArthur says. “Shouldn’t Anonymous be paid for this courage and skill?” MacArthur asks. “Shouldn’t Harper’s be compensated for sending Anonymous into the field?”
“It is unreasonable to expect that an advertiser would directly sponsor such daring photography,” MacArthur writes. “It is wishful thinking to believe that parasitic Google, now bloated with billions of dollars’ worth of what I consider pirated property, will ever willingly pay Harper’s, or Anonymous, anything at all for the right to distribute Anonymous’s pictures…”
MacArthur will hopefully forgive us for quoting him at length on our blog, which is not behind a paywall. Those who want to read the rest of his statement, and see Michael Christopher Brown‘s fantastic photographs from Libya, or Misty Keasler‘s touching images accompanying a report about a controversial Montana orphanage for Russian children, will have to pick up the magazine on the newsstand, or subscribe for $20, about twice what I will probably spend on lunch today.